Ray ManleyApril 15, 2015 The quaint hamlet of Scotia, nestled among Northern California’s tall redwoods, was the country’s last company town. Since 1863 the entire community was owned by the Pacific Lumber Company. After a 2008 bankruptcy, the town fell into the hands of a Manhattan hedge fund and residents weren’t pleased, but that’s another … Continue reading Build a Digital ‘Company Town’ and Start Selling to Its Residents
Andrew MaceyApril 14, 2015 Promotion is an integral component of SaaS marketing. Whether you are launching a new product, or an upgraded version of an existing tool, promotion early and often can build valuable momentum in lead generation leading to an increase in sales. The beauty of marketing your SaaS product online is that there … Continue reading 5 Promotional Campaigns Every SaaS Company Needs to Run
Ryan ScottApril 13, 2015 Do Millennials, Generation X-ers and Boomers approach corporate volunteerism in different ways? Considering the generational differences around other areas of the workplace, it’s not surprising to see those differences extend to corporate volunteering and giving programs as well. Generational theorists focus on the personality characteristics of each generational group, and now … Continue reading Bridging the Generation Gap in Company Volunteering
Roxanne AbercrombieApril 10, 2015 When you think of internal recruitment tools for your business, you probably think of using paid adverts, job board listings and social media posts. Missing from this list, rather ominously, is the company careers page. Too often, businesses make the mistake of overlooking the importance of an effective careers page. Yes, … Continue reading How to Transform Your Company Careers Page From Dead End to Godsend
Mike MoranApril 4, 2015 They mean well, our corporate legal counsel. They really do. They are paid to protect the company from risk. And when they see something new and risky on the horizon–like this social media thing–they react. They stamp it with a big red “NO.” They know that some employees are going to … Continue reading How Your Legal Team Might be Making Social Media MORE Risky For Your Company
Business.comMarch 30, 2015 Are you looking for a production company to produce a marketing, PR or training video for your company? You’re not alone. In the B2B Demand Generation Benchmark Survey for 2012, video was being used by over 90% of 155 marketing respondents. Having a video professionally produced for business purposes is not cheap. … Continue reading What to Avoid When Hiring a Video Production Company For Your Business
Brian BurtMarch 27, 2015 As a smart and savvy business owner, you know by now that blogging isn’t a fluffy extra, but rather a serious necessity. Content marketing has officially overtaken traditional marketing methods of yore. The old ways are rapidly becoming obsolete as it becomes increasingly important for brands to engage with customers online … Continue reading What the Heck To Write About On Your Company Blog: 10 Writer’s Block Busting Ideas
Christy GoodmanMarch 20, 2015 With over 300 million users on LinkedIn, it has become a dynamic platform for business networking — some even consider the professional Facebook. Today, it seems many professionals have made it a priority to establish a profile. To get the most out of such a powerful business platform, it is highly … Continue reading 3 Reasons Why Your LinkedIn Company Page Must be a Priority in 2015
Business.comMarch 20, 2015 If your business is a revolving door for employees, it’s probably not the pay or the customers. You might just have an issue with your company’s culture. Creating a positive work environment means having realistic expectations not just for your staff, but also for yourself as a boss. Expecting your employees to … Continue reading Got Team Spirit? Building The Ideal Company Culture
Serene YeungMarch 15, 2015 Twitter has proven itself to be a powerful addition to any company’s successful social media marketing strategy. Although you may feel constrained by the 140 character limit at first, you will find that Twitter is a very powerful tool to reach your target audience and promote your company. Much of Twitter’s … Continue reading A Beginner’s Guide to Using Twitter for Your Company
