Steven BellerFebruary 19, 2015 Coming up with video marketing strategy takes more than just an idea; it takes time, people, creativity, experience, an understanding of the audience and topic and, of course, talent. Plus there are several challenges marketers in the technology world face: sophisticated products that need to be explained in 60 to 90 … Continue reading 5 Questions to Ask Before Creating Marketing Videos for a Tech Company
Whether you manufacture textiles or electrical components, it is completely possible to build a blog that effectively engages customers and helps drives leads for your company. Despite common claims that manufacturing is just too boring to effectively run a blog campaign, manufacturing companies have and can utilize blogging to engage customers, grow leads, and generate … Continue reading How To Blog Effectively For A Manufacturing Company
Kelly ShepskoFebruary 8, 2015 In part one of Setting Up Shop on LinkedIn Company Pages, I briefly explained the importance of LinkedIn and why it’s imperative for both B2B and B2C companies to use as a marketing tool. I also covered the technicalities of creating a LinkedIn company page and how to start building a following. … Continue reading Setting Up Shop on LinkedIn Company Pages: Managing Your Page
Leslie BrokawFebruary 7, 2015 At Mitel, an Ontario business communications company, managers have enlisted 1,600 people to become actively involved in social media. Ontario business communications company Mitel has been around for 41 years, but its profile is low. Martyn Etherington, the company’s chief marketing officer and chief of staff, is out to change that … Continue reading How Quickly Can You Get Employees Tweeting About Your Company?
Ray WangFebruary 6, 2015 A SEO audit is a comprehensive website analysis which helps you determine the performance of your on-page and off-page SEO tactics. For example, you can perform a SEO audit to find out that you’re lacking qualified and relevant backlinks or missing meta descriptions on your blog pages. Here are three major … Continue reading 3 Reasons Why Every Company Should Perform A SEO Audit
Business.comJanuary 31, 2015 In order to become and remain successful and competitive, businesses must continuously improve their processes. Failure to do so is likely to result in higher costs, lower revenues, less motivated employees and fewer satisfied customers. Business Process Management (BPM) is a powerful tool businesses can use to keep all aspects of operations … Continue reading Why Every Company Needs Business Process Management
Dave BrockJanuary 30, 2015 I spend a good amount of time calling on the customers and prospects of my clients. Recently, I was doing some win reviews. We were very interested in learning more about why these customers bought from my client. The key competitor was much larger and the dominant force in the industry. … Continue reading The Product Focused Company
Raluca BoghianJanuary 24, 2015 If you’ve been looking for new ways to grow your company’s online presence, you’ve probably considered Linkedin. Not sure yet that this is the right social network for your business? Perhaps a few numbers about the largest professional network on the Internet will persuade you that your company should be there … Continue reading How To Create And Grow Your LinkedIn Company Page
Jess DelBalzoJanuary 16, 2015 Whether you’re launching a new site or simply trying to get better results from your existing site, you know that a big part of your success will come from ranking well in Google’s organic search results. Most web pages won’t be able to do that without a lot of behind-the-scenes blood, … Continue reading Google Warning: Take Care When Hiring an SEO Company
Kelly ShepskoJanuary 14, 2015 If you’re working on getting your business found on the Internet, it’s imperative that you include LinkedIn into your marketing mix. LinkedIn company pages aren’t anything new, but you’d be surprised as to how many business owners still haven’t created their pages or spent time getting acquainted using the platform for … Continue reading Setting Up Shop On LinkedIn Company Pages: Getting Started (Part 1 Of 3)
