Sarah Schmid October 28, 2015 Royal Oak, MI-based Ambassador came into being the way startups sometimes do—after its founder grew disillusioned with practicing law and took up full-time entrepreneurship instead. “I grew up in Southeast Michigan and went to law school in Chicago,” Ambassador CEO Jeff Epstein says. “I stumbled into affiliate marketing through online poker … Continue reading Ambassador Helps Companies Manage Word-of-Mouth Marketing Online
Arik HansonOctober 27, 2015 Instagram users noticed a distinct change in their feeds as of late. More ads. Like a LOT more ads. Earlier this year, I’d be lucky if I saw a single ad in one sessions of scrolling on Instagram. Now? I probably see 4-5 per session. At least. That’s because Instagram recently … Continue reading 7 Ways Companies Are (Already) Using Instagram Ads
Bryan KramerOctober 26, 2015 For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (IQ)-referring to that set of cognitive abilities that allows us to acquire knowledge and to solve problems. But in business (as in life) if you only focus on this part of an individual, you are missing … Continue reading How Successful Companies Create Emotional Intelligence
Mark SchaeferOctober 21, 2015 If you’re an advertising or marketing agency, how do you differentiate yourself today? Do you have the best creative talent? (A claim that is fleeting at best.) Do you have scale so you can handle a global account? (But size can also be a detriment in an always-on fast-reacting world.) Do … Continue reading Why Ad Agencies Need to Become Software Companies
Josh HaynamSeptember 30, 2015 The digital frontier has become home to millions of entrepreneurial pioneers. Marketing has gone from reaching out to customers via cold-calling to nurturing warm leads into new customers inbound via email. Make no mistake, the marketing playing field has changed drastically over the years. As marketers continue to develop newer and … Continue reading How Software Companies Utilize Quizzes
Rick WhittingtonSeptember 29, 2015 It’s almost that time of year when you review your marketing plans and set goals for next year. During that process, you’re probably going to look at what worked and what didn’t, and if you’re like many companies we talk to, you’re looking to spend more money and time on digital … Continue reading 6 Marketing Activities For Small Business And Mid-Market Companies
Darby WilliamsSeptember 24, 2015 This level of concern is based on very real problems faced by organizations. 87% of global workers are either “not engaged” or “actively disengaged” in their work (Gallup “State of the Global Workplace Report”, 2013) 76% of employees feel it is necessary that their company invests in their personal career development … Continue reading 5 Inspiring Ways Companies Are Engaging Their Employees
Brent PohlmanSeptember 18, 2015 Today, many companies are failing because they are run by people who do not want. Many people have given up hope at ever becoming a leader because they are fearful that they will not succeed or they will make a mistake. (Get over it! Leaders make mistakes daily.) Some people say … Continue reading Companies Are Looking For Leaders – Unfortunately, There Are Few
David HasselSeptember 16, 2015 In The Office, Steve Carrell masterfully plays manager Michael Scott, who’s not-so-secret arch enemy is Toby, the meek and oft-maligned HR guy. Throughout the show, Scott is happy to openly share with everyone his opinions that HR staff are merely paper-pushers who have little to offer strategically in the realm of … Continue reading Providing Energy Creators Rather than Bogeymen: Why Companies Need to Re-Assess the Way they Approach HR
Govind AgarwalSeptember 1, 2015 Your SEO strategy could be easily dominated by the big wins. The high readership and high authority bonuses can turn out to be more advantageous to you and your clients when compared to optimizing locally. Justifying spending budget on optimization for ones that are perceived as low-budget conversion areas may be tough. … Continue reading Why is Local SEO Critical for Enterprise Companies Even Now?
