by Tim Matthews January 3, 2016 Follow @timmatthewssvJanuary 3, 2016 I was recently at a tech marketing conference in San Francisco, and I once again heard a line from a founder that made me sigh. The trope used to make me groan, but I’ve heard it so often that now I merely sigh and shake … Continue reading Startup Companies That Say They Do No Marketing Are Full of It
by Jess Hall December 10, 2015 Follow @ImageWorksDecember 10, 2015 Every day, Google gets a little bit better at determining a website’s value in response to a user’s query. As a result, rankings fluctuate, and search engine optimizers like us spend a lot of time speculating on what SEO will look like next week, next … Continue reading How Companies Find You Online is Changing in 2016! Find Out How to Assure Your Company is Easily Found.
by Marina Iermolaieva November 25, 2015 Follow @MareaquaNovember 25, 2015 If you are just starting your business and thinking about making a website, or want to renovate your website, you are probably a bit confused with a huge amount of hosting providers and packages they offer. You should understand that in terms of the software … Continue reading Top 5 eCommerce Web Hosting Companies
by Elias Parker November 20, 2015 Follow @eliasparkerNovember 20, 2015 If you stop and think about it, Twitter and text messaging aren’t so different. They both have limited characters (140 and 160), they’re both fast-moving channels, and they’re both widely-used channels. But how widely-used? Let’s take a look. That’s right—texting is used 46 times more … Continue reading Twitter vs SMS: What’s the Best Way for Companies to Engage?
by Jonathan Bright November 17, 2015 Follow @SoutherlyCommsNovember 17, 2015 How do you define a great company culture? Practically speaking, how is it built and maintained? And more to the point, are you ready to embrace it? The ‘culture of culture’ Once upon a time, company culture was synonymous with barely subsidised gym memberships and … Continue reading Companies, Are You Ready for Culture?
by Steve Hamm November 9, 2015 Follow @maasprosrduNovember 9, 2015 Google, Bing, Yahoo, and other search engines use an algorithm to separate good content from bad content. The same algorithm separates good content from great/popular content. Your content is competing with rivals and unrelated companies for the same thing – a reader’s attention. Compete and … Continue reading Content Surges to the Top When Companies Inject These Tips
by Andy Beohar November 9, 2015 Follow @sevenatomsbuzzNovember 9, 2015 Many B2B companies take advantage of display advertising as it provides them the opportunity to get their message in front of a large network of potential customers. Google’s Display network reaches a whopping 92 percent of all internet users, but many marketers remain unsure of … Continue reading B2B Companies: 3 Secrets for Maximizing Your Display Advertising Results
Claire TrevienNovember 2, 2015 Instagram is a tool traditionally associated with B2C companies, and with good reason, its format makes it perfect for showing off tangible products. Increasingly however, B2B companies are using Instagram to differentiate themselves from their competitors – this is particularly advantageous for smaller firms trying to carve out a niche for … Continue reading 5 ‘Boring’ Companies that are Rocking Instagram
Gregory T. Huang October 29, 2015 Every so often, the need for talent in tech startups seems to reach a critical point. Competition for good developers and business people is always fierce, but now is prime time for a snapshot of where things stand—and one of the big trends is executives moving from established companies to … Continue reading In Good Times, Tech Talent Flows From Big to Small Companies
Brian WallaceOctober 28, 2015 For years, the subscription box has helped us solve some lives previously unsolvable problems. How am I supposed to remember to buy razor blade refills? What if I want a new pair of shoes every month? Subscription boxes offer not only unique items and may prevent a trip to the store, … Continue reading Why Are Subscription Box Companies So Popular?
