Sahail AshrafSeptember 12, 2015 Social media is one of the very best ways to get your brand out there and engaged with, but it is so easy to make huge mistakes on social. Do any of the things in this article and you will find that your social media presence suddenly becomes worthless, even harmful … Continue reading 12 Most Common Mistakes Businesses Make In Social Media (And How To Avoid Them)
Andy HollandSeptember 11, 2015 Whilst it’s true WordPress has good out-of-the-box SEO, it can be better. Equally, because WordPress is totally customizable with limited know-how, many people make mistakes. Here we look at the most common SEO problems, and how to fix them. Non-Search Friendly Defaults Make sure your default setting is search friendly by … Continue reading Common WordPress SEO Issues
Sarah GoodallSeptember 8, 2015 I’ve spent several years working within the social media industry and more recently within the employee advocacy space. I’m a big believer that brands will find it increasingly difficult to get their voice heard on social media. Social networks such as Facebook and Twitter have already changed their algorithms to reduce … Continue reading 5 Common Employee Advocacy Mistakes To Avoid
Paul SchmidtSeptember 2, 2015 SEO has created an entire category of industry jargon. As a marketer focused on driving the right visitors to your website, learn these 8 terms that will put you a step ahead of the competition: SERP Abbreviation for search engine results page. This refers to where all organic and paid listings … Continue reading 8 Common SEO Terms You Need To Know
Justin WilsonAugust 8, 2015 Google AdWords is one of the most powerful advertising platforms available. To see why, let’s take a look at one of the challenges of outbound marketing. If you are trying to sell someone a high value item, e.g. a car, you only want to talk to those people when they are … Continue reading 5 Common PPC Mistakes You May Be Making
Monica WellsAugust 7, 2015 The current economy and job market easily affects candidates’ attitudes toward job interviews. Those who pass the initial candidate screening are the lucky ones, so you can only imagine that job interviews generate far more stress than ever. Still, recruiters often find themselves facing candidates who are clearly unprepared and seem … Continue reading Top 10 Common Mistakes Candidates Make During Job Interviews
Amanda ClarkJuly 24, 2015 A lot of our small business owner clients come to us rather sheepishly, asking us to explain some of the common terms and slang associated with Twitter. Truthfully, there’s no reason to feel sheepish about it: Twitter has its own vernacular, and getting hip to the lingo is one of the … Continue reading The Twitter Dictionary: Common Terms Explained
Paul MorrisJuly 18, 2015 Some of the core ‘wisdom’ being disseminated through the content marketing community is misleading, or downright wrong. The central idea that blogs are a great way of encouraging inbound leads is sound, but the ways in which we’re told to go about it aren’t always fully formed. At Superb Digital, we … Continue reading 3 Common Blogging Myths That Can Hamper Inbound Leads
Peter KimJuly 17, 2015 Hiring a programmer is a lengthy process, especially if you are looking for the best. As soon as you start your search, you will certainly notice that great software developers are very rare to find. You can go through thousands of applications without finding a single one. Unfortunately, most great programmers … Continue reading 5 Common Mistakes to Avoid When Hiring a Programmer
Mike RyanJuly 17, 2015 Hey, there, local business owners: how’s your website SEO? If you answered, “Well, um …” or “OK, I guess,” we’re guessing you haven’t given this subject as much attention as it deserves. Your website is pivotal to the success of your business, local though you are. Potential shoppers or clients or … Continue reading 9 Common Mistakes Hurting Your Local Website
