Tag Archives: come

It’s Time to Make that Dream Come True

Mayank Pratap — March 6, 2020 Every day we read about a kid who has launched a new app that is changing the world and we literally think would it be worth taking out that old dream of our own and give it a try. Of course, most of us would bury it back down … Continue reading It’s Time to Make that Dream Come True →

What if I told you PDF’s biggest moment is yet to come?

Marketing Trends

Opening PDFs in-browser has become the new norm, offering new ways to target and measure using this format. Yonatan Snir on March 2, 2020 This year the PDF celebrates 27 years of digital circulation, making it a digital relic. But looking at the traditional benefits in light of newer innovations, the PDF still offers an … Continue reading What if I told you PDF’s biggest moment is yet to come? →

Most consumers check email for holiday deals, but conversion doesn’t come easy

Conversion Management

As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers. Jennifer Cannon on December 10, 2019 Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their subscribers and customers … Continue reading Most consumers check email for holiday deals, but conversion doesn’t come easy →

Focus on the People and the Numbers Will Come

Customer Acquisition

Annette Franz — May 17, 2019 Follow @annettefranz — May 17, 2019 Image courtesy of Pixabay When companies focus on people, their people – employees first, then customers – the numbers will come. This is a tough concept for a lot of executives to grasp. They know the old management adage, companies are in business … Continue reading Focus on the People and the Numbers Will Come →

How to Take a Sabbatical and Still Have a Business to Come Back To

Business Development

Choncé Maddox — April 11, 2019 — April 11, 2019 A sabbatical usually refers to full-time employees taking an extended leave of absence for the purpose of traveling, resting, or simply having more leisure time. However, the first time I heard of the phrase was when I was among business owners at a networking event. … Continue reading How to Take a Sabbatical and Still Have a Business to Come Back To →

Where Does the Efficiency and Speed from Agile Come From?

Project Management

David Dame — April 9, 2019 — April 9, 2019 Production View (Build Fast) Many large legacy organizations are moving toward agile delivery methods in hopes of releasing faster to market. Based on my experiences, they look at it solely from a production view of getting software released faster and more often. This view has … Continue reading Where Does the Efficiency and Speed from Agile Come From? →

In-app advertising has come a long way: Here’s why you should use it

Mobile Advertisement

New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018 Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it →

How to Come Up with New Ideas by Connecting the Dots

Business Improvement

Thomas Griffin — November 2, 2018 Follow @jthomasgriffin — November 2, 2018 Today we are going to talk about connecting the dots, and no, we don’t mean connecting the dots in a coloring book. We are talking about something much more complex. The topic is about connecting the dots in our brain to turn our … Continue reading How to Come Up with New Ideas by Connecting the Dots →

How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis

Competition Strategies

Elijah Masek-Kelly — July 26, 2018 Follow @ElijahMK100 — July 26, 2018 When someone asks a room of marketers how they find their keywords, it often turns into an echo chamber. The truth is, many companies rely on the same tried-and-true tools to determine which search terms they should be targeting. It’s undeniable that tools … Continue reading How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis →

Big New Video Targeting Tools Come With Big Costs

Video Tools

Big New Video Targeting Tools Come With Big Costs by Wayne Friedman , Staff Writer, June 8, 2018 New ways to target audiences also mean higher costs to marketers. Some silver lining here: Your media agency existing tools are still good place to start. “The agency tool kit is actually pretty good,” says Josh Martin, executive … Continue reading Big New Video Targeting Tools Come With Big Costs →