New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018 Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it
Tag Archives: come
How to Come Up with New Ideas by Connecting the Dots
Thomas Griffin — November 2, 2018 Follow @jthomasgriffin — November 2, 2018 Today we are going to talk about connecting the dots, and no, we don’t mean connecting the dots in a coloring book. We are talking about something much more complex. The topic is about connecting the dots in our brain to turn our … Continue reading How to Come Up with New Ideas by Connecting the Dots
How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis
Elijah Masek-Kelly — July 26, 2018 Follow @ElijahMK100 — July 26, 2018 When someone asks a room of marketers how they find their keywords, it often turns into an echo chamber. The truth is, many companies rely on the same tried-and-true tools to determine which search terms they should be targeting. It’s undeniable that tools … Continue reading How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis
Big New Video Targeting Tools Come With Big Costs
Big New Video Targeting Tools Come With Big Costs by Wayne Friedman , Staff Writer, June 8, 2018 New ways to target audiences also mean higher costs to marketers. Some silver lining here: Your media agency existing tools are still good place to start. “The agency tool kit is actually pretty good,” says Josh Martin, executive … Continue reading Big New Video Targeting Tools Come With Big Costs
Why the “If You Build it they Will Come” Philosophy Fails for Ecommerce Businesses
Chris Pentago — June 1, 2018 — June 1, 2018 Do you remember the 1989 class “Field of Dreams?” It was a great movie, but I have an issue with the famous quote “If you build it he will come.” Too many people used variations of this quote for running a business. A similar quote … Continue reading Why the “If You Build it they Will Come” Philosophy Fails for Ecommerce Businesses
After GDPR, here come the Unintended Consequences
There are the Obvious Results of the landmark legislation — and then there are the hidden waves that ripple out later. Barry Levine on May 25, 2018 It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind that first wave. … Continue reading After GDPR, here come the Unintended Consequences
Super Bowl Ads in 2018: A Sign of Things to Come?
Patrick Hutchison — February 7, 2018 — February 7, 2018 Am I the only one who missed the Budweiser Clydesdales? It’s clear that they weren’t the only thing absent from the TV spots—many ads were also missing meaning. Why was that? Super Bowl spots are usually quite entertaining (hat tip to Tide)—and notoriously expensive. So, … Continue reading Super Bowl Ads in 2018: A Sign of Things to Come?
3 Ways to Come Up with Better Photos for Social Media
Jimmy Rodela — January 25, 2018 Follow @dbjim21 — January 25, 2018 Social media has become much more visual over the years, and it should come as no surprise that photos have taken center stage. For businesses, that means they need to be able to come up with photos that look good, stand out, and … Continue reading 3 Ways to Come Up with Better Photos for Social Media
Email: The Trends To Come In 2018
Josie Scotchmer — January 5, 2018 — January 5, 2018 Wow… It’s that time of year again! It seems like only (January 05, 2018) that we sat down to tell you all about what would be in store for your inboxes over the course of 2017. Last year, it was all about personalization, automation, interactivity, … Continue reading Email: The Trends To Come In 2018
Surefire Ways To Come Up With Solid Blog Post Ideas In 2018
Roman Kniahynyckyj — January 4, 2018 Follow @kniahynyckyj — January 4, 2018 Are you back in the office today fighting to get past the holiday vacation fog and generate content ideas for 2018? Join the club! A busy upcoming 2018 schedule, combined with writer’s block and peppered with a little bit of procrastination, can sap … Continue reading Surefire Ways To Come Up With Solid Blog Post Ideas In 2018
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