Tag Archives: Closing

Closing the Loop on Alerts Provides Immediate ROI. Get It Right!

Sean McDade — March 9, 2020 Closing the loop arguably drives the greatest ROI with VoC programs. Here’s how it works: when an individual customer has a problem, the front line of the operation is notified and can follow up to make things right. In other words, operators are able to “close the loop” with … Continue reading Closing the Loop on Alerts Provides Immediate ROI. Get It Right! →

Why the retailers closing stores probably won’t see a major e-commerce uptick

Retail Industry

There’s an underappreciated relationship between online and offline retail. Greg Sterling on January 15, 2020 According to post-holiday sales data, U.S. overall retail sales were flat or up modestly; however, some traditional retailers saw sales declines to varying degrees. By comparison, online sales were up roughly 19% according to data from Mastercard, which said total … Continue reading Why the retailers closing stores probably won’t see a major e-commerce uptick →

Single-Use Coupons Key to Closing Personalization Loop

Loyalty Programs

Dan Slavin — October 11, 2019 Follow @codebroker Retailers who have been impacted with a growing number of inactive or lapsed customers can find answers on how to re-engage with them in a new personalization survey from CodeBroker. The coupon software provider surveyed 1,100 consumers across the United States and recently released the results. Topics … Continue reading Single-Use Coupons Key to Closing Personalization Loop →

Closing the Loop with Paid Search: Linking the Right Message to the Right Audience

PPC Strategies

Jacob Havenridge — January 12, 2019 — January 12, 2019 FirmBee / Pixabay An End-to-End Approach Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the … Continue reading Closing the Loop with Paid Search: Linking the Right Message to the Right Audience →

Closing the deal with in-store customers

Customer Acquisition

After brands spend big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help. Davor Sutija on April 11, 2018 at 2:41 pm One of the most fundamental goals a brand marketer has is to lead consumers to the … Continue reading Closing the deal with in-store customers →

4 Ways to Improve Your Sales Closing Rate

Sales Guide

Amanda Abella — November 8, 2017 — November 8, 2017 StartupStockPhotos / Pixabay As a business owner, if you aren’t making sales then you aren’t making money. You can have the best skill set in the world, but if you don’t know how to sell it, then it really doesn’t matter. That’s why it’s … Continue reading 4 Ways to Improve Your Sales Closing Rate →

Closing the marketing skills gap: 3 talent acquisition strategies, Part 3

Marketing Guide

In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team. Debbie Qaqish on October 20, 2017 Part 1: Rise of the strategic marketing operations leader Part 2: DNA … Continue reading Closing the marketing skills gap: 3 talent acquisition strategies, Part 3 →

Social Media Sales Outreach Closing In On Email Marketing

Email Marketing

Brooke B. Sellas — September 27, 2017 Follow @madSMscientist — September 27, 2017 You read that right: 38.5% of consumers prefer social media sales outreach when being contacted for the first time. This revelation means that understanding generational social media preferences needs to be front and center with both sales and marketing teams. When it … Continue reading Social Media Sales Outreach Closing In On Email Marketing →

Negotiation: The Other Closing Technique

Negotiation Skills

Jeanette Nyden — May 31, 2017 Follow @JeanetteNyden— May 31, 2017 Back in the day, when money was flowing and people were feeling fine, giving a little without getting anything in return was not a problem. Today, it’s a problem. Volumes are down, margins are shrinking and you have to add more to the bottom … Continue reading Negotiation: The Other Closing Technique →

4 Things You Should Focus on Instead of Closing Your A Round

Lessons Learned

Matt Given — March 16, 2017 Follow @intelivideomatt— March 16, 2017 It’s the end of Q1 and your Series A hasn’t landed yet. GOOD. For many of you entrepreneurs out there, as you turned the page from 2016 to 2017, raising a series A Round may have been near or at the very top of … Continue reading 4 Things You Should Focus on Instead of Closing Your A Round →