Karl Sakas October 16, 2020 Grow your agency profitably (and with less stress) via my Strategic Churn technique. Many agency owners consider client churn to be negative. “Churn” comes from the SaaS world—where high attrition can end a firm. A high churn rate seems bad, right? Not always! Client churn can be good for your … Continue reading Strategic Churn: Grow Your Agency by Replacing Bad Clients
Davis Bell September 10, 2020 Every industry has been heavily impacted by the integration of new technology, and the accounting industry is no exception. While the industry as a whole has been a bit slower to start adjusting, accountants are now increasingly required to adapt to new expectations regarding communication, rapid turnaround, and transparency. To … Continue reading What Clients Expect From Their Accountant in 2020
Debra Murphy August 26, 2020 If your business is using social media and content marketing to drive traffic and lead generation, you might be overlooking one of the most powerful tools in your arsenal. As a platform, LinkedIn offers unique marketing opportunities, especially for business-to-business marketers. Native LinkedIn video marketing combined with the ability to … Continue reading LinkedIn Video Marketing: Secret Weapon to Get More Clients
Dhariana Lozano July 16, 2020 Nothing is more frustrating than putting time into creating content, showing up on social media, taking time to make sure your captions are just right.. just to hear crickets. Trust me, I’ve been there. After leaving my traditional 9-5 I had to figure out how to build my personal brand … Continue reading Why Your Social Media Isn’t Bringing You Any Clients
Nick Brown — June 4, 2020 Source: Oberlo In business, it’s about who you know. In today’s business, it’s about who you know on the Internet. Making company connections is no longer as simple as shaking hands after a golf game, or exchanging calling cards over a beer. Everyone and everything is online, and businesses … Continue reading How to Leverage LinkedIn to Find Clients & Grow Your Agency
Brandon Leuangpaseuth — April 30, 2020 2020 has been a bizarre year so far. Who would have predicted that a global pandemic would put millions out of work this year? This global crisis has left a lot of people scratching their heads and wondering if there really is stability in the traditional 9 to 5 … Continue reading How to Leverage LinkedIn to Land Clients, Even If You Are Losing More Money Than Ever
Laura Magnuson — April 17, 2020 While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Below … Continue reading Using Interactive Web Design to Connect with B2B Clients During Social Distancing
Hannah Cohen — April 13, 2020 In an earlier post, we talked about managing your agency through a downturn. In this guide, we’ll share tips on managing and marketing your clients during a recession. We might have an economic downturn in the near future. Or we might weather the current storm and witness an economic … Continue reading How to Help Your Clients Weather an Economic Downturn
The CARES act is a bridge that many of us need to keep our agencies functioning and there’s every reason you should apply for this program today. Steven Hammer on April 3, 2020 This might be the greatest upheaval that the digital marketing industry has ever seen. There’s no doubt that online methods are more … Continue reading How the Paycheck Protection Program can save your agency, and your clients
David Leonhardt — April 1, 2020 As a small business owner, perhaps even a solo business owner, there are some website mistakes you should not have to worry about. You’ll hire a website designer, who shouldn’t make technical mistakes about SEO, security or user experience. But there are mistakes that you still might make. Some … Continue reading Top 9 Mistakes Clients Make Setting Up a New Website, and How to Fix Them
