Esther Cohen — February 4, 2020 Want to win more business from your existing clients? This article shares some strategies to keep clients happy and get more business from them. In late 2015, Nestle was looking for a new agency partner for a number of its brands, including the iconic Nescafé. After months of searching, … Continue reading How to Win More Business From Your Existing Clients
Renzo Costarella — December 31, 2019 Making more money for your services is always a good thing. There is a fine balance to strike, though, because of market dynamics. Charge too little and you will not generate enough revenue. Charge too much, and your customers/clients might look for another service. Perfecting your pricing strategy can … Continue reading 5 Effective Ways to Get Clients to Pay Twice As Much
Albert Costill — December 18, 2019 Not getting enough clients is one of the worst feelings. Without quantifiable success, it can seem like everything that you are working on and care about is for nothing. Plus, without enough clients, there is often a sense of urgency to generate more revenue. This can be especially frustrating … Continue reading 10 Lesser Known Reasons You’re Not Getting Clients
Daniel Ndukwu — December 2, 2019 Follow @daniel_ndukwu Web design is one of those industries where you can have clients that pay $ 50,000 or $ 500. You can have the ones that give you creative freedom and the ones that feel the need to check on you every hour on the hour. I’m sure … Continue reading A 3-Step Process for Better Freelance Web Design Clients
Karl Sakas — November 25, 2019 Follow @KarlSakas Avoid startup clients at your agency… unless you love handling inevitable problems. Should your agency avoid startup clients? Probably. Many agency owners like working with startups, because startups are usually fun, magnetic, and interesting—and your agency’s work can make a huge impact. Unfortunately, startups are structurally problematic, … Continue reading Why Most Agencies Should Avoid Startup Clients
Matt Ambrose — November 6, 2019 Follow @mattambrose Does seeing your copy on a website fill you with pride? Or a painful itch that still you’ve got a LOT more sculpting to do? Imposter syndrome can follow us around like a black shadow. It lurks. A creeping sensation that’s just waiting for a project to … Continue reading How to Defeat Imposter Syndrome and Attract Clients at the Same Time
Lee Frederiksen — October 2, 2019 Follow @hingemarketing This is a question we get with enough frequency that it has caused me to think through the issues involved. It typically comes up in the context of a re-branding effort. The first step in any branding effort is, or should be, getting the strategy right. Building … Continue reading Is Researching Your Clients and Prospects a Good Idea?
Peter Daisyme — September 16, 2019 — September 16, 2019 Getting paid — let alone on-time — has long been a problem for business owners. Large corporations can shoulder the burden of delayed payment. However, small and medium-sized companies can’t go that long without payment. Late payments and unpaid invoices can create serious cash flow … Continue reading Invoicing Clients: 10 Approaches That Get Results
Choncé Maddox — September 9, 2019 — September 9, 2019 We all get faced with extra fees and up-charges at one time or another. One of the most common extra fees that I really don’t like it the ‘convenience’ fee since I never really understand what it’s for. When you freelance or run a small … Continue reading When You Should Charge Clients Extra Fees
Karl Sakas — August 13, 2019 Follow @KarlSakas — August 13, 2019 Ready to stop agency scope creep? It’s harder than you think… but easier when you know why. During an Agency Roadmap milestone call, a client asked if I could do some additional financial analysis. I said I was glad to add it—but since … Continue reading Agency Scope Creep: Why You Keep Doing Free Work For Your Clients… and How to Finally Stop
