by Cory Treffiletti, , Featured Contributor, (09 June, 2016) Last week was Christmas for the ad industry, as Mary Meeker released her annual report on all things digital, globally. If I were someone at Facebook, Instagram, Twitter, Pinterest or Snapchat, I would be pretty stoked by what I read! These platforms are growing rapidly, and what … Continue reading A Picture Is Worth A Thousand Words (& Clicks)
by Tim Asimos May 30, 2016 Follow @timasimosMay 30, 2016 In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B companies continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Once you’ve successfully … Continue reading 10 B2B Email Marketing Optimization Hacks for More Opens and Clicks
How do you successfully track how your online campaigns are influencing consumers’ offline activities? Columnist Mark Traphagen recaps a session at SMX West that explored the answer to this question and more. Mark Traphagen on March 25, 2016 Sooner or later, most marketers come to realize that their analytics software never tells the whole story. Most … Continue reading Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West
by Randy Milanovic February 26, 2016 Follow @kayak360February 26, 2016 Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge topic, though, and there is another side to the coin. Use AdWords intelligently, and you … Continue reading Turning Pay Per Click Into Clicks That Pay
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking. Thomas Stern on February 5, 2016 Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further expanding advertisers’ ability to see the offline … Continue reading Attributing Retail Store Transactions To Online Clicks At Keyword Level
by Katherine Buchholz January 31, 2016January 31, 2016 31A recent study from Facebook IQ looks at a meta-analysis of 23 conversion lift studies in the US last year. The conclusion? Mobile-heavy Facebook campaigns made mobile search work harder – 6.3% harder, in fact. The results are further proof of how mobile continues to create an … Continue reading Study Shows 6.3% Lift In Mobile Search Clicks From Facebook Ad Exposure
by Randy Milanovic January 31, 2016 Follow @kayak360January 31, 2016 Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge topic, though, and there is another side to the coin. Use AdWords intelligently, and you … Continue reading Turning Pay Per Click into Clicks that Pay Off
By Haris Bacic December 23rd, 2015 Social media is huge right now. And website owners have taken advantage of that by integrating like and share buttons on their websites which helps users share content faster and easier. As a website owner, you always want to make sure you have tracking and analytics down correctly. If … Continue reading How To Track Social Button Clicks On Your Site Using Google Analytics
by Elna Cain December 11, 2015December 11, 2015 It may sound sleazy to consider persuading user perceptions, but PPC persuasion need not involve manipulation to increase PPC ad clicks. When you start a PPC ad campaign, you want to draw customers to your website, product, mailing list, or another marketing goal frequently and repeatedly. But … Continue reading Persuading User Perceptions: How to Increase PPC Ad Clicks
Emily CretellaOctober 20, 2015 Last week, I read a short yet poignant blog post by Mr. Seth Godin, titled: “No one clicked on it, no one liked it…” I had to click on it. And I liked what I got: Encouragement. Optimism. Confidence in the face of instant gratification. In the post, Godin makes the … Continue reading If No One Clicks, Was Your Blog Post A Waste of Time?
