by Katherine Buchholz January 31, 2016January 31, 2016 31A recent study from Facebook IQ looks at a meta-analysis of 23 conversion lift studies in the US last year. The conclusion? Mobile-heavy Facebook campaigns made mobile search work harder – 6.3% harder, in fact. The results are further proof of how mobile continues to create an … Continue reading Study Shows 6.3% Lift In Mobile Search Clicks From Facebook Ad Exposure
by Randy Milanovic January 31, 2016 Follow @kayak360January 31, 2016 Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge topic, though, and there is another side to the coin. Use AdWords intelligently, and you … Continue reading Turning Pay Per Click into Clicks that Pay Off
By Haris Bacic December 23rd, 2015 Social media is huge right now. And website owners have taken advantage of that by integrating like and share buttons on their websites which helps users share content faster and easier. As a website owner, you always want to make sure you have tracking and analytics down correctly. If … Continue reading How To Track Social Button Clicks On Your Site Using Google Analytics
by Elna Cain December 11, 2015December 11, 2015 It may sound sleazy to consider persuading user perceptions, but PPC persuasion need not involve manipulation to increase PPC ad clicks. When you start a PPC ad campaign, you want to draw customers to your website, product, mailing list, or another marketing goal frequently and repeatedly. But … Continue reading Persuading User Perceptions: How to Increase PPC Ad Clicks
Emily CretellaOctober 20, 2015 Last week, I read a short yet poignant blog post by Mr. Seth Godin, titled: “No one clicked on it, no one liked it…” I had to click on it. And I liked what I got: Encouragement. Optimism. Confidence in the face of instant gratification. In the post, Godin makes the … Continue reading If No One Clicks, Was Your Blog Post A Waste of Time?
Laura NollJuly 16, 2015 Delivering an email to your audience goes well beyond simply hitting the inbox. Even in business email, driving ROI requires you to get the click. With the rise of content marketing strategies, banner blindness and inboxes full of competing messages — many B2B marketers are asking, “why isn’t this working?” The answers are fairly straightforward: 1. … Continue reading 6 Reasons Why Your Business Email Isn’t Getting Clicks
Kendra HathwayJuly 5, 2015 When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. Unfortunately, you can’t look simply at email-based metrics and draw … Continue reading Key Performance Indicators – Not Clicks
Tweets in the wee hours produce higher engagement per tweet, according to a report by the social management platform. Martin Beck on June 25, 2015 It’s the question that has kicked off a thousand social media presentations: So when is the best time to tweet? The answer, of course, depends on what you are trying … Continue reading When’s The Best Time To Tweet? For Maximum Clicks, Buffer Says 2 A.M.
Sarah BurnsMay 19, 2015 Ads that attract attention and compel searchers to click are more likely to convert. So how do you create ads that do both? Here are 7 key tactics you can leverage in your search campaigns to improve your click-through rates while also increasing conversions. 1. Attract attention with the headline or … Continue reading How To Write Ads for More Clicks and Conversions
Don’t just send a huge email blast to your entire list, says columnist Daniel Faggella. Here are a few ways novices can dip their toes into segmentation without making a huge investment. Daniel Faggella on May 18, 2015 If you run an online business, odds are you utilize broadcast emails as a marketing tool. And, … Continue reading Squeeze More Opens And Clicks From Your “Broadcast” Emails
