Tag Archives: Click

Saturday is the New Tuesday: Why Email Click Rates Improve Over the Weekend

Email Marketing Optimization

Brad Smith — January 4, 2017 Follow @bsmarketer— January 4, 2017 Best practices say email blasts should be sent on Tuesdays. Preferably, the mornings. Everyone knows that. It’s commonly accepted. Like death and taxes. We may not like it necessarily, but it’s inevitable. But here’s the problem. You (and your customers) are going to get … Continue reading Saturday is the New Tuesday: Why Email Click Rates Improve Over the Weekend →

4 Things Every Internet-Based Entrepreneur Needs to Know about Preventing Click Fraud

Advertisement Mistakes

Toby Nwazor — November 19, 2016 Follow @TobyNwazor— November 19, 2016 One of the biggest issues that concern advertisers and PPC practitioners alike is that of click fraud. While this post is not meant to scare you as a business owner, being aware of the issue is the best thing you can do to protect … Continue reading 4 Things Every Internet-Based Entrepreneur Needs to Know about Preventing Click Fraud →

5 Ways to Increase Email Click Through Rates Once and For All

Email Marketing

Brad Smith — November 9, 2016 Follow @bsmarketer— November 9, 2016 Email marketing is still one of the best performing digital channels, beating out Facebook and Twitter by 40X according to one study. So what’s the problem? The number of emails that our subscribers are getting continues to balloon. Billions are already being sent daily, … Continue reading 5 Ways to Increase Email Click Through Rates Once and For All →

11 Easy Ways to Increase Your Organic Click Through [Infographic]

PPC Metrics

Eric Seal — November 4, 2016 — November 4, 2016 Compared to conversions, click through rates (CTR) don’t seem nearly as important. Clicks don’t make you any money—at least, not directly. However, if customers don’t click, they can’t convert. So click through actually ends up being really important to your overall business. No clicks = … Continue reading 11 Easy Ways to Increase Your Organic Click Through [Infographic] →

Speed of Implementation and The Law of Shitty Click Throughs

Business Effectiveness

Taylor Nelson — November 3, 2016 Follow @TaylorNelsonLR— November 3, 2016 My favorite movie on marketing is You’ve Got Mail with Tom Hanks and Meg Ryan. The movie teaches one of the most valuable marketing lessons I’ve learned: what happens speed of implementation meets the law of shitty click throughs. All you need to know … Continue reading Speed of Implementation and The Law of Shitty Click Throughs →

How To Set Google Conversion Code To Fire On Click Using Google Tag Manager

Google Tools

By Robert Brady  November 1st, 2016 Google AdWords has been around for 16 years and I’ve been right there with them for the last decade. Which is why I’m still a bit surprised that AdWords native conversion tracking is behind the times. While Bing Ads, Facebook, Twitter and even LinkedIn now utilize universal pixels (similar … Continue reading How To Set Google Conversion Code To Fire On Click Using Google Tag Manager →

How Expensive Will The Cost Per Click On My Google Adwords Keywords Eventually Get

Keyword Research

By Robert Brady August 8th, 2016 If you’ve been an advertiser in AdWords for more than a few months you have likely noticed that over time your cost-per-click (CPC) has increased, even for the same average position on the exact same keywords. This can be a major frustration for many advertisers and begs the question “Will … Continue reading How Expensive Will The Cost Per Click On My Google Adwords Keywords Eventually Get →

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