by Kris Spisak July 8, 2016 Follow @MidloWebJuly 8, 2016 A subtle shift has occurred in the language of links that you peruse every day. You don’t see painfully awkward website addresses in parentheses anymore, nor are your web articles interrupted with “Click Here” call-to-action text within their paragraphs. Hyperlinks have gained subtlety and sophistication. … Continue reading Moving Beyond “Click Here”: Hyperlink Strategies for Success
by Lyn Craig June 14, 2016June 14, 2016 Average email marketing open rates are fluttering at a tentative 17.62% and click-through rates at a miserable 3.69%. Times are tough. Between the current generation’s information overload and the abundance of digital choice marketers now have to deal with consumers who have wizened up. The spammy email … Continue reading Email Marketing: 4 Simple Ways to Boost Open and Click Through’s
by Melissa Duko May 17, 2016May 17, 2016 Mobile smartphone usage continues to dominate. By 2018, it’s anticipated mobile search will drive over 70 billion calls. With 60% of consumers’ smartphone usage spent checking social media platforms throughout the day, it’s only natural social media advertising is experiencing a surge. After all, advertisers will go … Continue reading 4 Reasons Click to Call Is the Future of Facebook Advertising
If your response to advertising is fear and avoidance, what kind of example are you setting? Besides, columnist Rob Rasko argues, creatives are getting more engaging in response to the competitive environment. Rob Rasko on April 7, 2016 There is a lot of chatter in our industry about the negative effects of ad blocking. And … Continue reading Marketers mustn’t be afraid to click on ads
by Steve Hamm March 17, 2016 Follow @maasprosrduMarch 17, 2016 Search engine marketing is the art and science that leads consumers in search of products or services to your website. Search engine optimization (SEO) techniques seek to create a website that is not just user-friendly but results in high conversion rates and low cart abandonment … Continue reading Search Engine Optimization or Pay Per Click Marketing?
by Randy Milanovic February 26, 2016 Follow @kayak360February 26, 2016 Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge topic, though, and there is another side to the coin. Use AdWords intelligently, and you … Continue reading Turning Pay Per Click Into Clicks That Pay
by Rebekah Richards February 15, 2016February 15, 2016 Let’s face it. The hardest thing about blogging is getting people to read your work. You can write exceptional blog posts, but without solid promotion, no one will read it. As you know, that defeats the whole purpose of blogging. The goal of creating exceptional content is … Continue reading How to Find Click Worthy Blog Post Titles
by Mark Simmons February 2, 2016 Follow @mixeddigitalFebruary 2, 2016 Meet Bob. Bob runs a successful brick and mortar hobby shop. He sells RC cars, planes, trains, models, etc. Business is good and he has expanded to sell online. After setting up his e-commerce store, he decides to give Google AdWords a try. His research … Continue reading Why Pay Per Click Is A Huge Waste Of Money
by Randy Milanovic January 31, 2016 Follow @kayak360January 31, 2016 Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge topic, though, and there is another side to the coin. Use AdWords intelligently, and you … Continue reading Turning Pay Per Click into Clicks that Pay Off
by Liesha Petrovich January 7, 2016 Follow @lieshapetrovichJanuary 7, 2016 The entire idea behind an email list is simple. You want to sell something. Yes, you want to add value, build your brand, and increase use engagement. But you’re in business and that means you have something to sell. Derek Halpern, from Social Triggers, says … Continue reading Email Mistakes that Destroy Click Through Rates
