Tag Archives: Click

Why Viewers Click the “Skip” Button and How to Avoid It

Osama Khabab September 23, 2020 “Never have I ever hit the skip button on a YouTube ad.” Everyone in the room takes a shot. We’ve all done it. We’re all eager to do it whenever an ad comes between us and our YouTube binge. So why do marketers still spill their dollars on video ads … Continue reading Why Viewers Click the “Skip” Button and How to Avoid It →

Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects

Search Engine Ranking

Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects →

Click Segmentation…Breaking It Down

Marketing Segmentation

River Cartie — August 24, 2019 — August 24, 2019 Click……click……clickety…click…click…click. What is Click Segmentation? Click segmentation is a process of having contacts self-segment, based on a link, or links, they click on. Sounds kind of boring, right? Well, I’m not going to lie. It is kind of boring. But from a marketing point of … Continue reading Click Segmentation…Breaking It Down →

How to Get People to Click on Your Buttons: A Crash Course

Sales Funnel

Zach Heller — March 21, 2019 Follow @zheller — March 21, 2019 Buttons are everywhere online, having replaced text links in most places as new technology has shifted consumers from clicking our mice to tapping our fingers. Buttons are the go-to link. And they are critical for marketers to get right. Why? Because buttons act … Continue reading How to Get People to Click on Your Buttons: A Crash Course →

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands

PPC Campaigns

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands by Laurie Sullivan @lauriesullivan, Yesterday People click on paid-search ads for many reasons, but are usually looking for answers. About 33% of people click on paid-search ads because they directly respond to their search query. The primary reason that people click on a YouTube … Continue reading People Click On YouTube, Amazon Search Ads That Mention Familiar Brands →

Swipe Up: How to Make Instagram Stories Ads People Want to Click

Instagram For Business

Anton Eliasson — September 17, 2018 Follow @antoneliasson — September 17, 2018 Instagram Stories are totally absorbing to viewers, yet still new to marketers. Despite the flood of beautiful, full-screen videos, some brands still don’t know how to get new customers to “swipe up.” If you can master Stories now, you’ll be ahead of the … Continue reading Swipe Up: How to Make Instagram Stories Ads People Want to Click →

Amazon — Once Again- – Fights Fake Reviews, Click Fraud

Fake Reviews

Amazon — Once Again- – Fights Fake Reviews, Click Fraud by Laurie Sullivan @lauriesullivan, (July 31, 2018) Scams used to outsmart Amazon’s algorithms that are intended to rank and serve up the most relevant products at the top of the results page are growing nearly as fast as its budding search and advertising businesses. The … Continue reading Amazon — Once Again- – Fights Fake Reviews, Click Fraud →

Click Through Rate (CTR): Guide to Understand and Improve Email Performance

PPC Campaigns

Josh Slone — January 25, 2018 — January 25, 2018 It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category and start a series on key performance indicators (KPIs) specific to the world of cold email. First up on the … Continue reading Click Through Rate (CTR): Guide to Understand and Improve Email Performance →

Blog Title Tips that Can Make People Click

Blogging Experience

Roman Kniahynyckyj — July 19, 2017 Follow @kniahynyckyj — July 19, 2017 Anyone who knows inbound marketing knows blogging is an essential element in the mix. But even though it’s essential to write a steady stream of blogs, people aren’t going to find it essential to read them – unless, of course, you give them … Continue reading Blog Title Tips that Can Make People Click →

PPC strategy: Planning beyond the click

PPC Strategies

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience. Amanda Evans on June 19, 2017 Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a … Continue reading PPC strategy: Planning beyond the click →