Alex Birkett — April 12, 2017 — April 12, 2017 How you decide to invest in marketing channels can make or break your business. That sounds like an obvious statement, but not a lot of people think about it critically. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. … Continue reading How to Choose Digital Marketing Channels for Long Term Growth
Mindi Rosser — March 29, 2017 Follow @MindiRRosser— March 29, 2017 Social media gurus make social media management sound so darn difficult. Why? Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part … Continue reading 5 Steps to Wrangling Your Most Important Social Media Channels
Chris DiMarco — March 3, 2017 — March 3, 2017 Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. ~ Kevin Stirtz, Strategy Manager (Practical Law) at Thomson Reuters You most likely already have a presence on at least … Continue reading How to Seamlessly Add New Social Channels for Customer Service
by Laurie Sullivan@lauriesullivan, January 24, 2017 Conversion rates rose week-over-week from October 1, 2016 through November 30, 2016 by an average of 7.3%, but in December there were 65% more sales during the first two weeks of the month than the last two weeks, according to data released Tuesday. Sales dropped toward the … Continue reading Holiday Behavior Shows Research Requires Multiple Channels
Jefri Yonata — January 13, 2017 — January 13, 2017 Marketers consider explainer videos, or any other video content, as stunners in the marketing universe. However, video content doesn’t bring miracles; it’s just another weapon in your marketing arsenal. This means that for it to actually improve your business, you have to apply the proper … Continue reading 3 Best Channels for Promoting Your Product Video for Maximum Results
Maria Wachal — December 30, 2016 — December 30, 2016 Despite the several communication platforms that the Internet offers, email remains the most important and the most widely used. The popularity is so high that there are people asking on Google and Quora how many email accounts they should have! When we crunch the numbers … Continue reading Why Email is Still King Among Digital Communication Channels
by Harvey Chipkin, Columnist, December 19, 2016 When two people visit Amazon’s website, they get two different experiences based on their past histories with the retailer. This “Amazon effect” has changed consumer expectations, and puts pressure on travel suppliers to deliver personalization and relevance at every touchpoint. Imagine the following examples: A traveler is on … Continue reading One Person, Multiple Devices And Channels
by Ray Schultz, Columnist, October 24, 2016 Marketers are hung up on cross-channel attribution. But they should be thinking about cross-device attribution. That’s the view at Zaius, a B2C solutions provider. For insights into getting one view of the customer, and on how to align metrics with business goals, we spoke with Eric Keating, vice … Continue reading Channels Or Devices? Across The Attribution Divide
by Christopher AustinOctober 10, 2016 Some may call email marketing outdated, that it has already been surpassed by better online channels, specifically, social media. Fortunately, that’s simply untrue. Email marketing continues to serve as one of the strongest assets in an online campaign, even if the best approaches and rules evolve as the world around … Continue reading Why to Integrate Social Media Channels With Email Marketing
by Jonny Rosen Follow @ohjonnySeptember 15, 2016 Social media continues to grow, making it one of the best ways for a variety of brands to reach their target audiences. Yet just being on social media isn’t enough. You need to have a carefully crafted strategy in order to meet your goals. And, of course, you … Continue reading Rules for Monitoring Your Social Media Channels
