Tag Archives: Channels

Why Your Website Matters to Your Channels

by Jon-Mikel Bailey April 4, 2016 Follow @jonmikelbaileyApril 4, 2016 Many of our clients rely on partners or channels to sell their products and services for them. Some of these clients don’t do any marketing or selling themselves, or so they think. To be clear, here’s a good definition of channel sales from businessdictionary.com… “A … Continue reading Why Your Website Matters to Your Channels →

Enhancing Your Existing Support Channels Digitally

Digital Engagement

by Mel Attia March 21, 2016March 21, 2016 When respected publications like Harvard Business Review discuss crafting great “digital customer experiences”, the issue is now well entrenched into the corporate world. Digital transformation is adding technical complexity to many things that were once simple and disconnected. Everyday appliances are getting “smart”. What was once a … Continue reading Enhancing Your Existing Support Channels Digitally →

Digital Marketing: 5 Ways To Reach More Customers Through Social Media Channels

Digital Marketing

by Charles Crawford January 14, 2016 Follow @ChazCrawfordJanuary 14, 2016 When a new year arrives, it usually marks a turning point on our lives which calls for some new opportunities to knock on our doors. Although one’s future is not completely dependent on luck, having a sense of optimism may help in carrying out our … Continue reading Digital Marketing: 5 Ways To Reach More Customers Through Social Media Channels →

Finding and Engaging Your Local Audience via Online Channels

Online Channels

by Sarah Smith December 23, 2015 Follow @sarahsmith82110December 23, 2015 Small businesses cannot rely on the national advertising channels that big corporations use. Instead, the life blood of small businesses is small scale advertising aimed at the local community. Traditionally, local advertising did not focus on the use of online channels. However, that has certainly … Continue reading Finding and Engaging Your Local Audience via Online Channels →

What Are the Real Incentives for Employees to Advocate For Your Brand on Social Media Channels?

Employee Advocacy

Arik HansonSeptember 6, 2015 I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It’s interesting work. I love it. It combines two loves of mine: employee … Continue reading What Are the *Real* Incentives for Employees to Advocate For Your Brand on Social Media Channels? →

SMBs Seeing More Success With Websites Over Other Channels [Study]

Small Business

Shelly KramerJuly 13, 2015 The owners of small to mid-size businesses (SMBs) across the United States are seeing more success from their websites than their other marketing channels. That’s the headline from a recent study and, as someone who firmly believes that a corporate website is the hub of all your business operations, that data … Continue reading SMBs Seeing More Success With Websites Over Other Channels [Study] →

3 Ways Smarter Search is Strengthening Visual Channels

Video Marketing

Stacy GoodmanJune 11, 2015 In the early days of social, it was the brand’s job to determine what products to promote, what content to create and what messaging to share. Whether publishing a line of text, an elaborate image or an experiential video, the goal was the same: to get your content in front of … Continue reading 3 Ways Smarter Search is Strengthening Visual Channels →

Elevating the Customer Experience Through Social Channels [Infographic]

Customer Relationship Managemnet, Infographics

Matt ZajechowskiMarch 10, 2015 From what they’re eating for breakfast to their thoughts on current events, people are increasingly turning to social media to voice their opinions and seek answers to their questions. Unfortunately, this means that dissatisfied customers are quick to criticize a recent experience with the brand; over a million people tweet about … Continue reading Elevating the Customer Experience Through Social Channels [Infographic] →