Jared Atchison October 6, 2021 Are you wondering why your website visitors don’t seem to convert into subscribers and paying customers? Well, you may need to find more exciting ways to interact with your audience, and that’s where gamification comes into the picture.
For instance, a Demand Gen report revealed that 93% of marketers love gamification, and 81% believe interactive content is more attention-grabbing than static counterparts.
When using gamification the right way, you can hook your website visitors and increase the odds they’ll subscribe to your site while also improving the user experience. And we all know that the Google giant loves that.
This post will cover 3 effective ways you can use gamification to boost customer engagement. But before diving in, let’s explain what gamification entails.
What Is Gamification?
Gamification is when webmasters or online marketers incorporate game-like elements on their websites to make the user experience more enticing and enjoyable. This helps increase engagement and lowers the bounce rate, which, in turn, boosts SEO.
Some examples of gamification elements include:
- Spinning a wheel for exclusive rewards
- Keeping scores
- Unlocking surprises
- Tallying points
- And more.
Best of all, gamification is still rather unique and brings something fresh to interrupt the typical static website experience of just reading endless information about a product. Instead, purchasing your product will feel like a game. And the more fun visitors have on your site, the more likely they are to return and share it with their network.
That said, let’s look at 3 effective gamification techniques you can use to boost customer engagement.
1. Adding a Spin-to-Win Wheel
Do you remember the TV show The Price Is Right? It was 45 entertaining minutes of contests that led to spinning the wheel to enter the final showdown.
I don’t know if you agree, but watching the wheel spin was the most exciting part of the entire show. And the best part is that you can create the same excitement and joy for your website visitors, too.
Adding a spin-to-win wheel to your website can keep visitors on your site longer and entice them to buy your products. And you can easily do that with a lead generation tool like OptinMonster.
For instance, this tool comes with 14 coupon wheel templates that allow you to gamify most aspects of your marketing strategy and another 11 holiday-specific templates.
My point is that you can quickly create an exciting experience for your site’s visitors to help boost engagement and grow your email list.
Also, when providing a fun experience, your customers will be more likely to return and tell their friends about your products. As they say, “sharing is caring.”
2. The Completeness Meter
The completeness meter is not only good for users to see how long they’ve come in completing a task on your website, but it’s also effective in engaging visitors.
Here’s an example of LinkedIn’s completeness meter, displaying the strength of your LinkedIn profile. The more information you add to your profile, the greener the bar will become until you finally reach the star.
Other big companies, such as Google and Dropbox, all use completeness meters in their marketing campaigns. As you probably understand, this form of gamification aims to get the user to complete all steps on a particular journey.
Best of all, you can use a completeness meter for almost every action that involves two or more steps.
3. Run an Online Contest
One of the easiest ways to incorporate gamification into your website and attract visitor’s attention is running a contest.
This is an excellent opportunity to give away brand-related giveaways and build brand awareness while, at the same time, increasing your social media followers and driving more traffic to your site.
The online giveaway plugin, RafflePress, is an excellent way to create viral contests in minutes.
For example, you can create a photo contest and encourage users to share their favorite photos, including your branded hashtag, to have a chance of winning your giveaway.
Or you can host a video contest, where users can upload videos of product testimonials on YouTube and compete with other users. And what is so great is that you can then embed these videos on your site and drive even more referral traffic to your site and YouTube channel.
No matter what contest you choose, it’ll help boost engagement in more ways than one.
Final Thoughts
Making your website an interactive and enjoyable experience is as important as the product itself if you want to increase engagement and sales. Fortunately, you can implement any of these gamification strategies and get prospects hooked with very little time and effort.
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