David Feng — October 6, 2017 — October 6, 2017 Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United … Continue reading How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service
Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting. Jordan Elkind on August 31, 2017 Lookalike modeling isn’t new. It’s been a mainstay of the ad tech industry for years, used to help advertisers expand digital audiences while maintaining relevancy of … Continue reading Lookalike modeling breathing new life into old channels
Andrew Schulkind — June 14, 2017 — June 14, 2017 FirmBee / Pixabay We’ve seen data recently–reach out and I’ll share it–that showed a lot of “meh” from marketers who were asked what digital channels worked well for them. On one level, we could take this data to mean that all digital marketing is mediocre. … Continue reading Digital Marketing Channels — Whole Lotta Mediocre Going On
Mona Hellenkemper — June 9, 2017 — June 9, 2017 You can separate the good from the bad: Organic follower growth trumps fake follower growth! But how can a channel gain organic followers constantly and ensure that the account increases steadily? In this post, we will explore the main sources of follower growth which impact … Continue reading Sources Of Follower Growth – These 7 Factors Boost A Channel’s Growth Rate
In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels. Scott Rayden on June 9, 2017 Driving long-term growth through media channels has changed … Continue reading CMO audit series, Part 3: Media channels (it’s not what you think)
AJ Agrawal — June 1, 2017 Follow @ajalumnify— June 1, 2017 Despite how often we’ve heard about the death of email, it just isn’t going anywhere. Think about it: the first activity of many people’s work day is to check emails, and the default activity when idle – like waiting in line or hanging out … Continue reading Why Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017
Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of digital advertising. David Rodnitzky on May 30, 2017 I recall an amazing chart I saw a few years ago about the decline in newspaper advertising revenue. … Continue reading The calm before the storm: Why media channels die quickly
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences. Thomas Stern on May 25, 2017 Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and … Continue reading The connected channels: All media channels must have defined budgets, priority and cohesive reporting
Arik Hanson — May 22, 2017 — May 22, 2017 We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my … Continue reading Trend: Repurposing Snapchat Stories Across Other Social Media Channels
Ensuring Viewability Across Emerging Channels by Paul Nasse , Op-Ed Contributor, May 12, 2017 Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members of its media supply chain must meet Media Ratings Council (MRC) standards for digital ads, or risk not getting paid. With users spending more time than … Continue reading Ensuring Viewability Across Emerging Channels
