Nicolas Vargas May 7, 2021 There’s no doubt about it – social media has revolutionized communication. There are so many different channels today, each of them catering to a different style of communication or audience demographic. No wonder that it can often be difficult to know where you should devote your time and effort. But … Continue reading How to Monetize Your Social Media Channels
Zendesk, Winterberry Group and Braze on the crucial role messaging plays in decisioning and orchestration. Chris Wood on February 19, 2021 at 4:52 pm Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also expect … Continue reading How messaging channels are surging and becoming critical to marketing success
David DeCorte February 2, 2021 Now that the holidays are behind us, it’s time for retail to shift focus. Over the coming weeks and months, you’re going to need to put a lot of energy into keeping the revenue you generated over the last weeks of year. The post-holiday period in early- to mid-January has … Continue reading Remote Sales Channels are Growing Rapidly, but so Are Threat Sources [Infographic]
TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and repetitive. Chris Wood on February 2, 2021 For nearly a year, marketers have operated in a pandemic world where digital channels are all they’ve got. But saying you’re going to tap new channels and then … Continue reading Please don’t fill new channels with bad creative
Affiliate Channels, Ranked And Rated by Laurie Sullivan , Staff Writer @lauriesullivan, December 22, 2020 Martech Record wants to bring transparency to the affiliate marketing industry by publishing data through reports, surveys, and buyer’s guides. The latest guide, released this week, aggregates feedback about platforms and programs in North America from dozens of managers and publishers … Continue reading Affiliate Channels, Ranked And Rated
Hachem Ramki November 19, 2020 Companies approach recruitment in a variety of ways, a few among them are always the same regardless of the industry, location, or desired candidates. These core recruitment channels are the bread and butter of every HR and recruiter with a focus on talent acquisition. Mastering these key few allows companies … Continue reading Top 5 Hiring Channels That All HR and Recruiters Should Already Be Using
Amazon Ads Create Halo Effect On Other Channels: Report by Laurie Sullivan @lauriesullivan, November 6, 2020 Amazon Advertising generates a 20% higher return on investment relative to a brand’s average marketing ROI, according to the latest ROI Genome report from Analytic Partners. The report, Omnichannel and a Brave New World, analyzes marketing approaches using multiple … Continue reading Amazon Ads Create Halo Effect On Other Channels: Report
Katy French September 4, 2020 No matter how great your employer brand is, if you’re not active in the right channels, you won’t be able to reach the candidates you want, engage with the employees you have, or build the reputation you deserve. Visibility is everything, but too many brands don’t properly optimize the channels … Continue reading Which Employer Brand Channels Should You Use?
Brooklin Nash June 21, 2020 How do you use LinkedIn? Unless you’re a sales rep using LinkedIn Sales Navigator on a daily basis, you likely use LinkedIn’s main platform as a social networking tool. Yes, LinkedIn is useful for building your own network. But that’s not all LinkedIn communication is good for. LinkedIn is a … Continue reading How to Leverage LinkedIn Communication on Other Channels
A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate in what’s trending. Evan Horowitz on May 4, 2020 TikTok was already the fastest-growing platform in history, but during quarantine, it’s gone to the next level. With so many stuck at … Continue reading Pro Tip: How brands can enter TikTok with brand channels
