Tag Archives: Channels

Criteo to use image recognition to help connect online and offline channels

Image Optimization

A new partnership with Phuzion Media will give retailers better visibility into traditional offline media. Kim Davis on July 27, 2023 Commerce media platform Criteo has announced a partnership with U.K.-based mobile image recognition platform Phuzion Media. The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and … Continue reading Criteo to use image recognition to help connect online and offline channels →

Marketing Meter: Brands Have Trouble Measuring ROI Across Channels

Marketing Statistics

Marketing Meter: Brands Have Trouble Measuring ROI Across Channels by Ray Schultz , Columnist, May 23, 2023 Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday.   But will they know if they are getting what they’re paying … Continue reading Marketing Meter: Brands Have Trouble Measuring ROI Across Channels →

How to Diversify your Sales Channels using Live Shopping on your E-commerce Website

Sales Diversity

How to Diversify your Sales Channels using Live Shopping on your E-commerce Website Navneet Bali / 03 May 2023   Ever wonder why some brands consistently outperform others? It’s not just luck or a better product. These brands are successful in creating tailored strategies for the channels they sell through. You will achieve the best … Continue reading How to Diversify your Sales Channels using Live Shopping on your E-commerce Website →

Siri and Alexa may be used by protesters to attack customer support channels

Hacking Attempts

Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot. Constantine von Hoffman on March 1, 2023 “Hey Siri, lead a protest.”  Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer … Continue reading Siri and Alexa may be used by protesters to attack customer support channels →

Channel99 will help marketers measure the performance of channels and vendors

Marketing Technology

A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app. Kim Davis on November 30, 2022  Channel99 launches today with a free mobile app and the promise of a full platform offering in the New Year. It aims to provide technology that can … Continue reading Channel99 will help marketers measure the performance of channels and vendors →

How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game

Digital Experience

There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game →

Digital Marketing Channels to Adopt in 2022

Digital Marketing Tools

Erin Hynes January 14, 2022 In 2021, connected TV (CTV), video and audio solidified their place in multi-channel marketing strategies. Brands and agencies are now integrating these digital marketing channels into their marketing mix in order to take advantage of new opportunities for ad creativity and innovation, and so that they can efficiently and effectively … Continue reading Digital Marketing Channels to Adopt in 2022 →

8 Top Channels to Recruit Generation Z Using a SaaS for Recruitment

Recruiting Automation

Stacy Lee November 29, 2021 There has probably been no other time when the importance of generations was as discussed as nowadays. It’s been one of the burning issues in the past few years, influencing how marketers establish their strategies and how businesses sell their products. Using the same formula to appeal to those in … Continue reading 8 Top Channels to Recruit Generation Z Using a SaaS for Recruitment →

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