Tag Archives: CEO’s

5 Reasons Why CEOs are Hiring Remote Workers

Peter Daisyme — May 10, 2019 — May 10, 2019 CEOs are increasingly looking to hire remote workers as a way to grow their companies. Some have gone so far as to do away with their physical office spaces entirely. Automattic, GitLab, Turing and a growing number of billion-dollar startups have taken a non-traditional approach … Continue reading 5 Reasons Why CEOs are Hiring Remote Workers →

Essential Google Analytics Uses for Informed CEOs

Google Analytics

Boaz Goldstein — October 31, 2018 — October 31, 2018 Google Analytics remains the most used set of analytical tools for monitoring and tracking online statistics. Businesses across all industries use these tools to evaluate and improve the effectiveness of their marketing campaigns. If you currently only use Google Analytics to keep track of the … Continue reading Essential Google Analytics Uses for Informed CEOs →

A Strong Sense of Ethics is Vital for CEOs to Lead a Successful Business

Leadership Skills

David Kiger — July 9, 2018 Follow @davidkiger — July 9, 2018 rawpixel / Pixabay Heightened levels of public attention and analysis come with the territory for CEOs. This high-profile visibility makes it even more important for leaders to have a strong sense of ethics, and to be accountable when mistakes are made. … Continue reading A Strong Sense of Ethics is Vital for CEOs to Lead a Successful Business →

Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month

Facebook

Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members. Amy Gesenhues on May 23, 2018 Facebook CEO Mark Zuckerberg took his apology tour across the ocean (May 25, 2018) and appeared before the EU’s Parliament to answer questions about the platform’s recent data privacy … Continue reading Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month →

The 5 Most Important Digital Marketing Metrics for CEOs

Digital Marketing

Waseem Khan — March 16, 2018 — March 16, 2018 PhotoMIX-Company / Pixabay Before the advent of big data, marketing functions were largely focused on creating brand awareness through mass-market promotional efforts. Usually, these campaigns would be directed by gut instinct rather than any sort of quantitative analysis. As a result, it was often impossible … Continue reading The 5 Most Important Digital Marketing Metrics for CEOs →

How to Attract Top Talent According to 3 Fortune 500 CEOs

Effective Hiring

Dusti Arab — February 21, 2018 — February 21, 2018 markusspiske / Pixabay Matching the right people to the right jobs is a complex process, one that is crucial to your bottom line and employee retention. According to organizational experts at McKinsey & Company, superior talent is up to eight times as productive as less … Continue reading How to Attract Top Talent According to 3 Fortune 500 CEOs →

Why Does Your CEO’s Story Matter?

Corporate Culture

Dave Sutton — December 13, 2017 — December 13, 2017 Let the CMO and the marketing team figure out the story. Right? Many CEOs don’t spend much time thinking about their brand story. As a CEO, it’s easy to get caught up in the day to day fires that need fighting- it’s why we hire … Continue reading Why Does Your CEO’s Story Matter? →

Under Pressure: CEOs Must Face Constant Hurdles

Corporate Challenges

David Kiger — November 10, 2017 Follow @davidkiger — November 10, 2017 When it comes to pressure and challenges, CEOs often have a hefty load. Though some stresses are universal, executives may feel an additional burden to transcend every issue for the good of the company. Here’s a look at some challenges that CEOs may … Continue reading Under Pressure: CEOs Must Face Constant Hurdles →

The Power of Empowerment: CEOs Can Help Employees to Become Leaders

Leadership Engagement

David Kiger — October 29, 2017 Follow @davidkiger — October 29, 2017 Leadership in any business begins with the boss. Executives that encourage and empower employees to become leaders can develop a strong team at all levels, and therefore increase the chances to be successful. As Marshall Goldsmith writes in a story for Harvard Business … Continue reading The Power of Empowerment: CEOs Can Help Employees to Become Leaders →