How Technology Can Help Your Legal Case After a Car Accident Deanna Ritchie / 01 Feb 2022 Being involved in a serious car accident is one of the most stressful things a person can go through. That said, many people feel that navigating a legal case after their accident is nearly as traumatic. Proving … Continue reading How Technology Can Help Your Legal Case After a Car Accident
Howard J. Sewell October 6, 2021 Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. In a recent LinkedIn poll, almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it … Continue reading The Case for Allowing Personal Emails on Lead Gen Forms
Sophie Beard July 30, 2021 Pitch the benefits of social media automation tools to streamline your reporting and free up more time to spend on high value work The role of a social media expert is vast. From content creation, scheduling, analysing data, compiling reports, the list goes on. Keeping each responsibility streamlined helps to … Continue reading Build Your Case: Social Media Reporting Automation
Caitlin Nobes May 24, 2021 Companies and employees are at a critical crossroad. For the last year, employees have operated in crisis mode as a result of the pandemic. Despite many employees demonstrating admirable flexibility and creativity amidst rapidly changing requirements, employee engagement has suffered, and employee commitment is not expected to last. In fact, … Continue reading 5 Statistics to Help Build Your Case for an Employee Recognition Strategy
Justin Wong May 6, 2021 Case studies are an effective tool in nudging a considering lead into a future client. Think about ordering from a restaurant. Yelp has built a whole business on customers interested in scoping out the best and worst of their next meal. If people want to check if their $ 20 … Continue reading How Authentic Case Studies Can Inspire Your Future Clients
Jacqueline McGraw March 29, 2021 Gone are the days when companies could steer clear of politics. Employees and customers alike expect the brands they love to take a stand on social and political issues that are important to them. In recent years, tech leaders have begun reimagining their social impact strategies and leveraging their products … Continue reading The Business Case for Making Politics a Part of Your Social Impact Strategy
Rocky Osborn March 26, 2021 The pandemic triggered two significant shifts in the retail market. First and foremost, the lockdown caused the closure of physical stores and forced businesses to rethink their business models and strategies. Urged to go online and digital, some players succeeded, others failed. Secondly, technologies have become indispensable. Learning, working, and … Continue reading Supply Chain and Sales Growth: What the Best Buy Case Teaches About Going Digital
Rachel Foster February 24, 2021 Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to the Content Marketing Institute, 40% of B2B marketers said that case studies are the #1 type of content for converting late-stage leads. Meanwhile, 98% of B2B … Continue reading 3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study
Ashley Graham February 22, 2021 The ‘Case of the Mondays’ is commonly known as the feelings and emotions we experience the first day back to work after the weekend. These feelings and emotions can consist of lack of motivation, productivity-blockers, a sense of restlessness, and an immense desire for the weekend to come back around. … Continue reading 7 Conscious Cures For the Case of the Mondays: Work-From-Home Edition
David Parks December 3, 2020 Research firm Gartner predicts that enterprise software spend will grow 7.2% in 2021. In a recent article in ZDNet, Gartner research VP John-David Lovelock said, “Companies have more IT to do and less money to do it. As a result, CIOs are spending more in areas that will accelerate their … Continue reading 2021 Budgeting: Making the Case for Modern Contract Management
