Jess BarronJanuary 18, 2015 In an earlier post, I shared 4 tips for writing irresistible email newsletters. As great as your new content may be, it’s not enough to just write great newsletters and send them out. You also must engage specific individuals and entire segments of readers. As an example, our email newsletter goes … Continue reading You’ve Got Mail: How to Make Your Email Campaigns Count
Tag Archives: Campaigns
Get More Qualified Leads By A/B Testing Your Email Campaigns
PrialtoJanuary 11, 2015 If your business relies on email campaigns and newsletters for lead generation, then you know how important it is that your email recipients actually open your email and see your offer. How else will you turn those leads into new or repeat customers? That’s why it’s so important to improve your email … Continue reading Get More Qualified Leads By A/B Testing Your Email Campaigns
What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns
ZOG DigitalDecember 29, 2014 We’ve compiled some of some of the best digital marketing campaigns from 2014 to demonstrate the key principals to developing effective content online. These lessons can be applied to any content medium to help increase engagement and exposure. Use Cross-Channel Promotions Chipotle has done an excellent job of remaining active across … Continue reading What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns
Making The Most of Google Shopping Campaigns for Your Ecommerce Store
Catalin Zorzini December 29, 2014 Google Shopping Campaigns is a paid advertising solution by Adwords that allows you to bid on product based searches, unlike a typical campaign where you are bidding on keywords. And while Adwords allows only text-based ads in search results, Google Shopping Campaigns allows you to serve ads with product image, … Continue reading Making The Most of Google Shopping Campaigns for Your Ecommerce Store
Get Social: More PPC Internet Marketing Campaigns
Kent Wakely December 13, 2014 It’s time to delve into social media ads. You know the type: each leading social platform has its own native PPC advertising program (or programs). So is it the same sort of internet marketing as AdWords? Yes and no. Let’s break down the basics of the native PPC internet … Continue reading Get Social: More PPC Internet Marketing Campaigns
The Top 10 Facebook Campaigns of 2014
Jay Tucker December 8, 2014 Have you ever spent hours, days, or even weeks trying to plan that perfect social media campaign? If so, you are by no means alone! The amount of people marketing directly to consumers on social media has gone up exponentially over the past year, and rightfully so. Over 1.3 … Continue reading The Top 10 Facebook Campaigns of 2014
3 Key Ingredients For Growing Sales With Real-Time Email Weather Campaigns
Want to take your trigger-based emails to the next level? Contributor Jason Warnock has some tips for utilizing weather events to drive sales. Jason Warnock on December 5, 2014 Real-time email campaigns triggered by events like the weather are among the most effective marketing strategies to drive click-through rates and increase sales. By sending … Continue reading 3 Key Ingredients For Growing Sales With Real-Time Email Weather Campaigns
Two Ways Marketers Ruin Email Nurture Campaigns: How to Avoid Both
Leo Strupczewski November 19, 2014 Gary Vaynerchuk, one of the biggest digital marketing big brains out there, likes to say that marketers ruin everything. What he’s saying is that a few of us find something new that works and the rest of us flock to it, use it entirely too much, and completely degrade its … Continue reading Two Ways Marketers Ruin Email Nurture Campaigns: How to Avoid Both
Influencers – How Can They Power A Campaign’s Success?
Rosalyn Lemieux November 17, 2014 Influencers have impact. When an influencer Instagram’s in a forest you can be sure their followers noticed. Influencers are part of a much wider trend, for which we have the Internet to thank. In the early years of the last decade the rise of the bloggers started to shift the … Continue reading Influencers – How Can They Power A Campaign’s Success?
Creative Holiday Campaigns To Light Up The Season
By Vanessa Knipper, Published November 14, 2014 Halloween is long gone, and we all know what that means: The lights are going up, the sales are being revealed and contests are popping up everywhere. The holiday season is upon us! It’s not too late to dazzle your customers with creative campaigns and promotions. Typically, retailers … Continue reading Creative Holiday Campaigns To Light Up The Season
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