By Marcella Wigg, Published October 23, 2014 Measuring the success of your brand ambassador program is important. But what metrics should you use as indicators of success? Which measurements will allow you to see for yourself the success of your brand ambassador program? When analyzing what your ambassadors have contributed to your brand during … Continue reading 9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns
By Julie Knight, Published October 17, 2014 How campaigns changed as B2B marketing moved onto the web… and how they’ll change again in the future. Like all professional services, marketing evolves – and the approach to B2B marketing campaigns has moved with it. Let’s take a look at how things have changed… and what’s next … Continue reading The Past, Present and Future of B2B Marketing Campaigns
Lots of businesses are now seeing the power of international geo-targeting for their offerings, creating sub folders and designing landing pages for each market. Apple.com do a great job of this with a huge list of targeted subfolders, all created to market to that specific country. brazil dubbed social media capital of the universeThough companies … Continue reading Guide to social media platforms for international campaigns
Today’s marketers face a significant challenge: how to engage prospects, build relationships with customers and foster loyalty in such a noisy, multi-channel world. Have you been up at night wondering which marketing tool offers you the best ROI? Well, here’s the good news. We actually know what that tool is—and it’s not some hot, new … Continue reading Why Email Needs To Be The Hub Of Your Cross-Channel Marketing Campaigns
Timing is everything. Just as it goes for comedy, so it goes for marketing too. Right place, right time, right consumer in the right frame of mind – this is the key to any successful marketing strategy. Here, we explore the timing trends and tips that will help you get a leg up on your … Continue reading Why Timing is Everything For Your Marketing Campaigns
Programmatic ad buying began with search engine marketing. Data introduced programmatic audience buying for display, video, television and other media buys. Unlike audience buying, Google AdWords and Bing Ads, described as auction-based systems, allow marketers to bid on keywords, rather than lumping personas into audiences. The campaigns would rise to the top above the fold, … Continue reading Search Marketing Demonstrates How Data Supports Programmatic Premium Branding Campaigns In-House
Search engine marketers tying in social advertising campaigns on Facebook, LinkedIn, Pinterest, Twitter, and YouTube want to determine how intent signals in likes, shares and retweets influence a purchase online or in stores. After all, eMarketer estimates that social revenue will hit $6.6 billion in the U.S. this year. Investments need to support returns. In … Continue reading How Social’s Influence Contributes To Search Campaigns
There’s a social media shakeup, and while organic social content seems to be in the cross-hairs (ahem, Facebook), ClickZ speakers pointed out that paid campaigns are also being impacted by these trends. Jay Hawkinson, the Senior Vice President of Emerging Products at SIM Partners, started by addressing the elephant in the room: Organic social content … Continue reading Get more out of your paid social media marketing: Tips from #CZLNY
