Harmony MajorMarch 4, 2015 All of the most successful digital marketing campaigns have one thing in common: The entire campaign, from initial advertisement to final website landing page, is fully cohesive. Because its components are linked together in a relevant, obvious way, your prospects know what to expect and are therefore satisfied when later stages … Continue reading The #1 Reason Most Digital Marketing Campaigns Fail: Pt. 1
Kim Cornwall MalseedMarch 3, 2015 Now that we’ve covered the basics of lead nurture drip email campaigns, it’s time to discuss the four tools professional services firms need to have in place in order to implement them. For the purposes of our discussion, let’s assume you have a lead generating website and have a healthy … Continue reading Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
by Adrienne Erin March 2nd, 2015 Adrienne Erin Adrienne Erin is a freelance writer and blogger who specializes in social media marketing. After the release of Google’s Pigeon update in mid-2014, local search became more important than ever. Some businesses – such as those from the jobs, real estate, film and insurance industries – tumbled … Continue reading You Too Can Succeed With These 5 Outstanding Local SEO Campaigns
Contributor Alex LePage tells the story of a furniture retailer that leveraged intent data to great benefit. Alex LePage on February 27, 2015 This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies. The study, called “Gartner … Continue reading The Role of Data Analytics in Successful Retail Acquisition Campaigns
Megan IngenbrandtFebruary 27, 2015 So you’ve decided to add pay per click into your advertising strategy, but you aren’t quite sure what to do next. You may not know what to do, but you do know that you want to do it right. So what’s the secret to PPC success? It’s no secret at all, … Continue reading 4 PPC Tools to Jump-Start Your Campaigns
Larry KimFebruary 22, 2015 Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns. Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page. As you … Continue reading Google Introduces Call-Only Campaigns
Kim Cornwall MalseedFebruary 19, 2015 Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. They form the backbone of … Continue reading Lead Nurture Drip Email Campaigns 101: Getting Started
Andrew SheridanFebruary 7, 2015 B2B marketers are responsible for pushing as many qualified leads to sales as possible. Marketing that focuses on demand generation may create a high number of new leads, but that doesn’t necessarily mean they will convert into customers. The B2B buying process has evolved into the “customer journey,” and your marketing … Continue reading Measuring The Impact Of Your Email Nurture Campaigns
by Jessica Davis February 5th, 2015 Jessica Davis Jessica Davis is a Senior Copywriter with Godot Media – a leading content writing services company. She works closely with other article writers at Godot, creating engaging content for the company’s clients. Her other interests, besides content and social media marketing, are technology, sports and fashion. … Continue reading How To Use Content Discovery Tools To Boost Your Marketing Campaigns
Carolyn CreweJanuary 24, 2015 With recent changes to Facebook’s algorithm, small businesses and startups are having to pay to get their content in front of Facebook followers. While the jury is still out on what to do about it, many business owners feel that with 1.35 billion monthly active users, Facebook’s potential as social media … Continue reading A Beginner’s Guide To Facebook Ad Campaigns
