Tag Archives: Calls

Why We Click: The Simple Psychology Behind Calls to Action

Cynthia PriceJune 9, 2015 Modern marketers have certain overarching goals in common: Connect with the audience and move its members to take meaningful action. In the digital world, meaningful action usually means a click of the mouse (or tap on the screen), which leads to a conversion. But often overlooked is the thing that everyone’s … Continue reading Why We Click: The Simple Psychology Behind Calls to Action →

Orange Is The New Black’s Laverne Cox Praises Caitlyn Jenner, Calls For More On Transgender Issue (DD)

Social Media Utilization

Shawn Rice June 2, 2015 Orange Is the New Black star Laverne Cox, on her Tumblr, applauded the widespread of support for Caitlyn Jenner, but also urged people to remember that there is plenty of work yet to be done when it comes to trans issues. “Many have commented on how gorgeous Caitlyn looks in … Continue reading Orange Is The New Black’s Laverne Cox Praises Caitlyn Jenner, Calls For More On Transgender Issue (DD) →

Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile

Leads Conversion

Report finds that 75 percent of calls to businesses come from smartphones. Greg Sterling on May 15, 2015 A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent. That’s according to a … Continue reading Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile →

7 Ways You’re Ruining Your Calls to Action

Leads Conversion

Marisa SmithApril 21, 2015 Let’s face it. You spend more time combing through stock photos than you do crafting your calls to action. CTAs are easy, right? Just tell your lead to sign up or download. Simple! Actually, there’s a lot more to creating effective CTAs, and if you’re not using a sensible strategy, you’re … Continue reading 7 Ways You’re Ruining Your Calls to Action →

Ending Facebook Native Videos With Clear Calls to Action

Facebook

Louisa ChanApril 16, 2015 Include a clear call to action (CTA) at the end of all marketing messages That’s what my mentor often says. And that goes for blog posts, podcasts, landing pages and videos. Why use calls to action? You’ve worked hard to script and produce the video. You’ve spent even more time editing … Continue reading Ending Facebook Native Videos With Clear Calls to Action →

6 Ways To Improve Your Conference Calls

Contact Managemnet

Alexandra LevitApril 10, 2015 It’s time to end our collective “death by conference call.” According to new InterCall research on workplace conference call behavior, 82 percent of employees admitted to focusing on other work or non-work distractions while on a call. Rob Bellmar, executive vice president of conferencing and collaboration at InterCall, recently offered some great … Continue reading 6 Ways To Improve Your Conference Calls →

Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls

Customer Relationship Managemnet, Reports

Nearly half of search-generated calls were from existing customers. Greg Sterling on March 20, 2015 A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving new sales prospects in the Financial Services and Insurance categories. The ad channels examined were directories, search engines, Marchex’s … Continue reading Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls →

5 Ways to Optimize Paid Mobile Search to Increase Calls and Conversions [Infographic]

Mobile Marketing

Eric HolmenJanuary 26, 2015 At the close of 2014, people spent more time online on mobile devices than they did on desktop or laptops, according to comScore. BIA/Kelsey estimates mobile search will outpace desktop this year. Given these trends, it’s no mystery where the future of advertising lies. Businesses spent 45 percent more on mobile paid … Continue reading 5 Ways to Optimize Paid Mobile Search to Increase Calls and Conversions [Infographic] →