How do you accurately determine your social ad spend ROI? Columnist Andrew Osmak discusses the benefits of using call tracking to measure your success. Andrew Osmak on May 23, 2016 Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a projected increase … Continue reading ROI beyond likes and shares: 5 ways calls validate social ad spending
Integration with call intelligence provider means that Salesforce now offers details on calls from emails or websites, including automatic transcriptions of conversations. Barry Levine on May 19, 2016 Invoca today announced a native integration with Salesforce’s Marketing Cloud, making the phone channel a more complete member of this multi-channel environment. The addition by the … Continue reading Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud
by Sahail Ashraf March 24, 2016 Follow @TalcontentMarch 24, 2016 Remember when calls-to-action on social media used to be so incredibly spammy that they turned buyers off everywhere? You couldn’t move for CTAs that were loud, in your face and generally extremely pushy. Enough so to make people think that they would steer clear of … Continue reading How To Create Killer Calls To Action On Social Media
Columnist CJ Arseneau discusses how call tracking can help you understand the value of calls in your search program and lower your customer acquisition costs. CJ Arseneau on February 29, 2016 Proof of performance, attribution and lead acquisition costs are some of search marketers’ biggest challenges. Search marketing programs are generating leads, but how can … Continue reading 5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead
by Keith Tully January 28, 2016 Follow @RealBizRescueJanuary 28, 2016 There are several reasons why a bank may call in an overdraft. During the credit crunch a few years ago this happened on a regular basis and caused many companies financial difficulty. Banks would use reasons such as ‘your business no longer fits our risk … Continue reading Options When a Bank Calls in Your Business Overdraft
by Tim Backes January 26, 2016January 26, 2016 Driving traffic to your blog is great for your business, but only if you can convert that traffic into leads or sales. To do so, it’s a best practice to ask your readers to take an action. This is often referred to as a call to action, … Continue reading Best Type of Calls to Action You Need on Your Blog
Marchex says “more than $600 billion in telesales goes unattributed today.” Greg Sterling on November 10, 2015 In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows display ads aren’t getting credit for all the calls they’re delivering. The report (reg. req’d) is titled “The … Continue reading Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later
Lisa FurgisonOctober 7, 2015 When a customer opens your email, they usually skim it for relevant information. Subscribers typically read the first line, check out the picture and glance at your call to action. That’s why creating a compelling call to action (CTA) is so important. It’s one of the few items within your email … Continue reading Calls To Action: 50 That Sell And 10 That Repel
How do you know whether a call is a good lead? Lead scoring can be tricky, but columnist CJ Arseneau explains why it’s essential that marketers gain insight into ad-driven phone calls. CJ Arseneau on October 1, 2015 You may already be measuring the success of your marketing programs by tracking offline phone leads and … Continue reading How Do Your Calls Rate?
If you want to boost your ad optimization, call-click integration is a no-brainer. Columnist CJ Arseneau has tips for incorporating calls into your digital marketing optimization solutions. CJ Arseneau on July 10, 2015 Digital marketing optimization and bid management solutions are essential to today’s marketers’ ad tech toolbox. Vendors like DoubleClick, Kenshoo, Marin Software, Acquisio … Continue reading Committing To Calls: 5 Tips For Integrating Calls With Digital Marketing Optimization Solutions
