Karen Repoli — May 24, 2018 Follow @karenrepoli — May 24, 2018 mohamed_hassan / Pixabay One thing many bloggers do wrong is not giving their readers anything to do at the end of the blog post. Put yourself in their shoes for a minute. You just read a great article, now what do you do? … Continue reading 4 Calls To Action for Your Blog that Work
Christie Huber — May 4, 2018 — May 4, 2018 Spring has sprung, and with it, new updates to the Google AdWords platform have arrived. The biggest change has been the transition to a new, sleeker user interface, which will continue to be rolled out gradually this year, but numerous other updates are just as … Continue reading Top 5 Google AdWords Updates to Use This Spring to Drive Calls
Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can’t help but click. Jacob Baadsgaard on March 6, 2018 Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your … Continue reading Get inside your customer’s head: A guide to writing irresistible calls to action
Both CallRail and Marchex found significant increases in calls over the Black Friday weekend. Greg Sterling on November 13, 2017 Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of alternative channels (messaging, text, chat, email, social media), and millennials may tell … Continue reading Think calls are dying, the data says they’re not
You shouldn’t have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it’s helpful to offer both and shares three soft CTA tactics that will help you generate leads. Garrett Mehrguth on August 11, 2017 My paid search campaigns are underperforming, and so are yours. It’s a … Continue reading How soft calls to action will save your B2B campaigns
Katherine Buchholz — June 19, 2017 — June 19, 2017 As spending on display advertising skyrockets, marketers face tremendous pressure to prove and optimize their return on investment (ROI). Yet more and more are finding the secret weapon to success: the phone call. The low ROI marketers perceive with their display advertising is often tied … Continue reading Make Your Display ROI Soar: 5 Helpful Ways to Use Phone Calls
Katherine Buchholz — March 14, 2017 — March 14, 2017 Display marketers must think beyond the display ad. If display ads are driving billions of calls to businesses, your landing pages should be optimized to drive both online and offline conversions. Why? How you design and test your landing pages will directly impact how they … Continue reading Strategies to Optimize Display Ads for Calls: Landing Pages
Jeff Winters — February 6, 2017 Follow @winters_jeffrey— February 6, 2017 There are individuals far smarter and more qualified than I am who love social selling, but it’s a phrase that can mean a million different things. But in general, it’s a way for sales teams to connect with prospects and provide them with value … Continue reading Why Social Selling Can’t Beat Cold Calls
Sabrina Ferraioli — December 29, 2016 — December 29, 2016 The Focus on Customer Acquisition If you ever call a company’s customer support department and then call their sales department, you’ll likely notice a difference in the level of service you receive in each situation. Frequently, it seems you are more liable to spend time … Continue reading How to Turn Customer Support Calls into Revenue
What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers. Brian Massey on December 1, 2016 Last month, I showed you how to turn a content page into a lead-generating landing page. After … Continue reading Generating leads from content: Placing calls to action
