Sabrina Ferraioli — December 29, 2016 — December 29, 2016 The Focus on Customer Acquisition If you ever call a company’s customer support department and then call their sales department, you’ll likely notice a difference in the level of service you receive in each situation. Frequently, it seems you are more liable to spend time … Continue reading How to Turn Customer Support Calls into Revenue
What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers. Brian Massey on December 1, 2016 Last month, I showed you how to turn a content page into a lead-generating landing page. After … Continue reading Generating leads from content: Placing calls to action
Jeff Kalter — November 15, 2016 — November 15, 2016 When your marketing efforts start to pay off, delivering a boatload of quality leads, it’s exciting. You want to celebrate. But the game’s not over. Your sale is not won yet. You’re just at the starting gate of your demand generation process. The bare bone … Continue reading Lead Nurturing: How to Combine Email and Phone Calls to Close More Sales
Katherine Buchholz — November 3, 2016 — November 3, 2016 28.4 billion calls will result from display advertising in 2016. Your display ads, from the targeting to the ad copy, need to help consumers understand what action you want them to take. While display ads are still heavily used for brand awareness, there is an … Continue reading 5 Tips to Drive More Calls From Display Advertising
by Christina DavidsonOctober 17, 2016 Calls to action also known as CTAs are common practice when attempting to convert a website visitor into a lead. This call to action directs the user to take the next step and can collect valuable information about your prospective customers. Let’s take a deeper look into the definition of … Continue reading Calls to Action: Best Practices for Effective CTAs
by Blair SymesSeptember 20, 2016 Digital marketing has gone mobile. And thanks to smartphones and click-to-call, consumers are responding to search, social, display and other digital ads and campaigns by calling businesses by the billions. These calls, while often the most lucrative type of conversion, are also the most difficult for marketers to measure and … Continue reading The Dangers of Not Attributing Customer Calls to Digital Marketing
by Gina BottiSeptember 11, 2016 The secret’s out: People engaging with social media ads on their smartphones convert by calling. Facebook and social advertising will generate 12 billions of phone call conversions to US businesses this year. And that number is expected to grow by nearly 200% to over 36 billion calls in 2019. This … Continue reading 5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls
by Randy Milanovic Follow @kayak360August 20, 2016 “Someone from Google called and they want to help me work through some recommendations.” Often, the business owners getting these calls are excited – Google is taking time out of its busy schedule to help me get better results! Or, they get a bit skeptical about the work … Continue reading What Should You Do When a Google Rep Calls?
by Renee Shupe July 21, 2016 Follow @reneeshupeJuly 21, 2016 Every page of your website needs to have a call to action. It’s simply an opportunity that’s too good to waste. At each point of your website, there should be some action you’d like the visitor to take. Exactly what action they should take depends … Continue reading 3 Calls to Action Every Website Should Have
by Dan Trefethen June 27, 2016June 27, 2016 For many marketers, the performance of a successful piece of content largely hinges on the introductory call to action (CTA) that it is promoted with. The conversion rate of that simple button, link, or image strongly impacts the value of that resource for both marketing and sales … Continue reading Test These Calls to Action to Increase Conversion Rates
