HubSpot users will soon have direct access to ClearBit’s third-party data on millions of businesses. Updated with further commentary. Constantine von Hoffman on November 3, 2023 HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. In addition to that HubSpot … Continue reading HubSpot buying B2B data source ClearBit
Tag Archives: Buying
Bloomreach Builds Whitebox AI For Retailers, Integrates Media Buying With TikTok
Bloomreach AI White Label, Integrates Media With TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, September 11, 2023 Most advertisers by now have heard of artificial intelligence (AI), but few have felt the full extent of its repercussions. Overhead expenses are enormous — approximately $694,000 per day for computer-hardware costs, or 36 cents per query, to … Continue reading Bloomreach Builds Whitebox AI For Retailers, Integrates Media Buying With TikTok
Online close to edging out physical stores for holiday buying
Hope you like getting clothes: 70% of shoppers say they will be giving apparel this holiday season, Constantine von Hoffman on September 8, 2023 The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer … Continue reading Online close to edging out physical stores for holiday buying
New Shoppable Video Ads Expand Local Retailer Buying Options
New Shoppable Video Ads Expand Local Retailer Buying Options by Karlene Lukovitz @KLmarketdaily, August 18, 2023 Through a new partnership, video ad-tech company VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time and availability info across multiple, region-specific retailers. VDX.tv has integrated capabilities from digital commerce tech company … Continue reading New Shoppable Video Ads Expand Local Retailer Buying Options
tvScientific Bows Cost-Per-Outcome CTV Ad Buying
tvScientific Bows Cost-Per-Outcome CTV Ad Buying by Karlene Lukovitz @KLmarketdaily, August 18, 2023 Connected TV performance advertising platform tvScientific is now offering programmatic ad campaign buys on a cost-per-outcome (CPO) basis. The option allows advertisers to pay based on achievement of predetermined, specific outcomes such as sales, return on ad spend/ROAS, post-campaign traffic and cost … Continue reading tvScientific Bows Cost-Per-Outcome CTV Ad Buying
Appeals court rejects the FTC’s last-ditch attempt to stop Microsoft from buying Activision
Appeals court rejects the FTC’s last-ditch attempt to stop Microsoft from buying Activision Kris Holt @krisholt The Federal Trade Commission has been unsuccessful in its last-ditch effort to pump the brakes on Microsoft’s $68.7 billion purchase of Activision Blizzard. The Ninth Circuit Court of Appeals declined to grant the agency an emergency stay … Continue reading Appeals court rejects the FTC’s last-ditch attempt to stop Microsoft from buying Activision
URL communities are finally buying the IRL world
By Safi Aziz June 18, 2023 We, the people, are taking steps to own the world—starting with a golf course tucked away in a Scottish village called Spey Bay. The Scottish Wildlife Trust depicts Spey Bay as a “beautiful coastal reserve [where] constant changes caused by the river create a succession of habitats.” … Continue reading URL communities are finally buying the IRL world
Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3 by Laurie Sullivan @lauriesullivan, June 15, 2023 Microsoft has partnered with Scope3 to offer its partners a way to reduce the carbon footprint of their digital advertising. Scope3’s mission is to decarbonize media and advertising. Climate Shield — Scope3’s product that is helping to … Continue reading Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety
Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety by Laurie Sullivan @lauriesullivan, June 16, 2023 Neighborhood network Nextdoor has entered into a partnership with DIVE Billboards, a digital out-of-home (DOOH) company, to create a multichannel offering for advertisers connecting online and DOOH content. The offering, Nextdoor Outdoor, will enable advertisers in the U.S. and Canada … Continue reading Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety
CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass…
CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass… by Karlene Lukovitz @KLmarketdaily, December 29, 2022 With connected TV/streaming pretty much universally expected to be a prime focus for evolution and advertising investment growth in the year ahead, here are some specific insights and predictions from leading media, ad-tech platform and smart TV OEM executives. … Continue reading CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass…
Random Posts on
Why Your Website Matters to Your Channels
Photon: The Image Capture App That Pros Are Raving About
Small Business Survival Guide – Known Marketing Strategies To Mark Up Your Business Sales
Building A Referral Partner Channel: Step 6 – How to Engage Referral Partners
How to “Manage Up”: 5 Tips I’ve Learned Over 20+ Years
An easy way to see if Google thinks your webpages are keyword relevant
Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience
