Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping. By Mike Pastore Published on June 1, 2026 Salesforce today signed a definitive agreement to acquire Contentful, planning to use the composable content platform alongside its Data 360 and Agentforce platforms to deliver personalized, … Continue reading Agentforce needed a content layer, so Salesforce is buying Contentful
May 20, 2026 Why a Murdoch buying Vox and New York magazine might not be like an episode of ‘Succession’ BY Joe Berkowitz The sale of a marquee digital media company on Succession, the HBO series that ran from 2018 to 2023, was always going to end badly. When Kendall Roy—heir apparent to a fictional media … Continue reading Why a Murdoch buying Vox and New York magazine might not be like an episode of ‘Succession’
As AI agents start shortlisting vendors, structured, machine-readable content will determine which brands even get considered. By MarTechBot Published on May 18, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading How to make your content visible to AI buying agents
By acquiring the profitable, YouTube-first entrepreneur brand, HubSpot is expanding its audience machine and doubling down on media as a demand generation strategy. By Constantine von Hoffman February 23, 2026 HubSpot is doubling down on its media strategy. On Monday, HubSpot Media, the in-house media arm of the CRM and marketing automation company, … Continue reading HubSpot supercharges its media engine by buying Starter Story
February 02, 2026 SpaceX Is buying xAI—and turning the rocket company into an AI infrastructure giant
Sony is buying Peanuts The company will own 80 percent of the franchise that features Snoopy and Charlie Brown. Mariella Moon Fri, December 19, 2025 The Peanuts gang. (Peanuts) Sony is paying approximately $460 milliion to purchase Peanuts [PDF] and its characters, including Snoopy and Charlie Brown, created by Charles M. Schulz. That’s a … Continue reading Sony is buying Peanuts
Agents As Brand Influencers Collapse Consumer Buying Journey by Laurie Sullivan , Staff Writer, October 17, 2025 The collapse of the customer buying journey into a couple of taps that take only a few seconds or minutes at the longest may be one of the most profound ways I have read to describe the future … Continue reading Agents As Brand Influencers Collapse Consumer Buying Journey
The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow. Constantine von Hoffman on October 9, 2025 Adobe has launched a new suite of AI agents to help B2B marketers and sales teams with one of their biggest challenges: the slow, complex buying journey. … Continue reading Adobe introduces AI agents to help B2B marketers navigate long buying cycles
AI-driven buyers aren’t browsing your gated content — they’re already making decisions. Chris Penn discusses how this shift is leaving sales teams in the dark. Constantine von Hoffman on July 28, 2025 Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is … Continue reading AI tools are rewriting the B2B buying process in real time
Perplexity Considers Buying Chrome, Offers DOJ Remedy In Google Monopoly Trial by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2025 Perplexity has stepped up to argue with the U.S. Department of Justice that it should not divest the Chrome browser from Google, calling the push a major “mistake” for the industry. Perplexity CEO Aravind Srinivas … Continue reading Perplexity Considers Buying Chrome, Offers DOJ Remedy In Google Monopoly Trial
