Tag Archives: Buying

Expert tips to consider before buying a CDP for your martech stack

Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey. Henry Powderly on October 7, 2020 at 2:42 pm With organizations wrestling more and more with the abundance of data that marketing channels are yielding, it is no wonder that managers of martech stacks are weighing the pros and cons … Continue reading Expert tips to consider before buying a CDP for your martech stack

The New Customer Buying Experience in a Post-COVID-19 World

The New Customer Buying Experience in a Post-COVID-19 World Peter Sheldon / 13 Aug 2020 COVID-19 has accelerated the move to digital, and forced buyers’ hands to fully embrace and adopt e-commerce. Research from Adobe’s latest Digital Economy Index shows that online shopping during COVID-19 has exceeded 2019 holiday season levels and online spend for … Continue reading The New Customer Buying Experience in a Post-COVID-19 World

Pinterest debuts AR feature that lets users try on lipstick before buying

Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay. Taylor Peterson on January 28, 2020 at 9:00 am Pinterest has launched ‘Try On” – a new augmented reality (AR) feature that enables users to virtually try on various lipstick shades … Continue reading Pinterest debuts AR feature that lets users try on lipstick before buying

Media Planning vs. Media Buying: What’s the Difference?

Jason Martinez — November 12, 2019 Follow @searchenginejam For the average reader, the concept of advertising might conjure glitzy office scenes from AMC’s Mad Men, in which sticky client problems are solved in neat 5-act arcs through scotch-fueled bursts of creative inspiration. In reality, the process of bringing a marketing campaign to fruition is a … Continue reading Media Planning vs. Media Buying: What’s the Difference?

Buying martech is easy, managing the process to use it effectively is the hard part

Shifting priorities wreak havoc on our best intentions as martech buyers so it’s important to take the time to plan and avoid random acts of martech. Steve Petersen on August 29, 2019 It’s easier to buy than to manage when it comes to marketing technology. While finding a solution to a problem isn’t always a … Continue reading Buying martech is easy, managing the process to use it effectively is the hard part

A Guide to Buying UPC Codes in Order to Sell on Amazon

William Harris — August 12, 2019 Follow @wmharris101 — August 12, 2019 Ecommerce continues to grow as more stores appear online and more sellers choose to sell on online marketplaces. As ecommerce grows, it also evolves. For example, an online marketplace like Amazon has multiple product categories available, insightful customer reviews attached to most listings, … Continue reading A Guide to Buying UPC Codes in Order to Sell on Amazon

When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3

Lorena Harris — July 12, 2019 — July 12, 2019 As we discussed in part 2 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work like it did. Companies that talk to their prospects instead of listening and working … Continue reading When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3

When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2

When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2   As we discussed in part 1 of this series, much of today’s B2B selling cycle happens online without human interaction. When done right, the brand delivers a clearly-defined experience driven in large part by the customer’s previous … Continue reading When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2