July 07, 2026 Wall Street banks are buying the SpaceX hype, but investors remain cautious BY Associated Press Wall Street banks have high hopes for SpaceX, but at the moment, shares of Elon Musk’s rocket market appear to be earthbound. Many of the investment firms that underwrote SpaceX’s initial public offering issued their first research notes … Continue reading Wall Street banks are buying the SpaceX hype, but investors remain cautious
Your deals aren’t won or lost on product alone. Learn why personality, politics, culture, and unseen stakeholders often determine the outcome. By Scott Gillum Published on July 6, 2026 Every sales and marketing effort comes down to the same goal: getting someone to take action — register for a webinar, download a case … Continue reading The hidden forces behind B2B buying decisions
Programmatic Shift: Impact Of Agentic Media Buying by Laurie Sullivan , Staff Writer, July 2, 2026 Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill-rate monetization metrics. Unlike traditional media buying that often spans broader types of inventory and audience segments, … Continue reading Programmatic Shift: Impact Of Agentic Media Buying
Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping. By Mike Pastore Published on June 1, 2026 Salesforce today signed a definitive agreement to acquire Contentful, planning to use the composable content platform alongside its Data 360 and Agentforce platforms to deliver personalized, … Continue reading Agentforce needed a content layer, so Salesforce is buying Contentful
May 20, 2026 Why a Murdoch buying Vox and New York magazine might not be like an episode of ‘Succession’ BY Joe Berkowitz The sale of a marquee digital media company on Succession, the HBO series that ran from 2018 to 2023, was always going to end badly. When Kendall Roy—heir apparent to a fictional media … Continue reading Why a Murdoch buying Vox and New York magazine might not be like an episode of ‘Succession’
As AI agents start shortlisting vendors, structured, machine-readable content will determine which brands even get considered. By MarTechBot Published on May 18, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading How to make your content visible to AI buying agents
By acquiring the profitable, YouTube-first entrepreneur brand, HubSpot is expanding its audience machine and doubling down on media as a demand generation strategy. By Constantine von Hoffman February 23, 2026 HubSpot is doubling down on its media strategy. On Monday, HubSpot Media, the in-house media arm of the CRM and marketing automation company, … Continue reading HubSpot supercharges its media engine by buying Starter Story
February 02, 2026 SpaceX Is buying xAI—and turning the rocket company into an AI infrastructure giant
Sony is buying Peanuts The company will own 80 percent of the franchise that features Snoopy and Charlie Brown. Mariella Moon Fri, December 19, 2025 The Peanuts gang. (Peanuts) Sony is paying approximately $460 milliion to purchase Peanuts [PDF] and its characters, including Snoopy and Charlie Brown, created by Charles M. Schulz. That’s a … Continue reading Sony is buying Peanuts
Agents As Brand Influencers Collapse Consumer Buying Journey by Laurie Sullivan , Staff Writer, October 17, 2025 The collapse of the customer buying journey into a couple of taps that take only a few seconds or minutes at the longest may be one of the most profound ways I have read to describe the future … Continue reading Agents As Brand Influencers Collapse Consumer Buying Journey
