More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway. Mike Pastore on April 7, 2025 At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up … Continue reading The latest trend in martech M&A: Agencies buying data collaboration firms
Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It by Laurie Sullivan , Staff Writer @lauriesullivan, December 12, 2024 How the brain accepts and processes GAI in creative and advertisements has become a focus of several studies as more companies start using the technology to build ads. It will affect ad performance if certain factors … Continue reading Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
Inside Home Depot’s And Walmart’s Retail Media Buying by Laurie Sullivan , Staff Writer @lauriesullivan, October 8, 2024 A shakeup in retail media networks is underway as Home Depot and Walmart separately strengthen their respective positions to support brands and the millions of dollars being invested in ad media buys. Vantage, founded in 2013, began powering … Continue reading Inside Home Depot’s And Walmart’s Retail Media Buying
July 01, 2024 The internet is drowning in trendy suitcases, and millennials can’t stop buying them Away, July, Antler, Monos. There’s never been more choice when it comes to buying luggage. Is the market big enough for everyone? BY Elizabeth Segran This is shaping up to be a blockbuster year for summer travel. And as airports … Continue reading The internet is drowning in trendy suitcases, and Millennials can’t stop buying them
May 08, 2024 The Taylor Swift bill became Minnesota law, safeguarding online ticket buying from shady practices The law stems from a legislator’s frustration at not being able to purchase tickets to a 2023 Swift show. BY Associated Press People buying tickets online for concerts, sporting events and other live events in Minnesota will be guaranteed … Continue reading The Taylor Swift bill became Minnesota law, safeguarding online ticket buying from shady practices
Here’s how AI-powered solutions from Demandbase, Anteriad and 6sense can help you find and engage the right decision-makers. Ruth Stevens on May 2, 2024 Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, … Continue reading New ways to identify B2B buying group members
April 29, 2024 Patagonia wants you to stop buying crap A new film from the clothing company underscores our mass consumption problem—while subtly marketing its clothes. BY Elizabeth Segran The quality of most products on the market today is utter crap. And it’s getting worse with time. It’s particularly obvious with clothing. Sweaters are largely made … Continue reading Patagonia wants you to stop buying crap
HubSpot users will soon have direct access to ClearBit’s third-party data on millions of businesses. Updated with further commentary. Constantine von Hoffman on November 3, 2023 HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. In addition to that HubSpot … Continue reading HubSpot buying B2B data source ClearBit
Bloomreach AI White Label, Integrates Media With TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, September 11, 2023 Most advertisers by now have heard of artificial intelligence (AI), but few have felt the full extent of its repercussions. Overhead expenses are enormous — approximately $694,000 per day for computer-hardware costs, or 36 cents per query, to … Continue reading Bloomreach Builds Whitebox AI For Retailers, Integrates Media Buying With TikTok
Hope you like getting clothes: 70% of shoppers say they will be giving apparel this holiday season, Constantine von Hoffman on September 8, 2023 The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer … Continue reading Online close to edging out physical stores for holiday buying
