Tag Archives: Buyers

B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds

B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds by Ray Schultz , December 3, 2021 There has been a sharp increase in the number of B2B buyers who complain about delivery times, according to Superpowers 2.0, a study from Merkle B2B conducted with B2B International.  Of the decision-makers polled, 44% agree that … Continue reading B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds

4 Ways to Recruit the Best Tech Talent in a Buyer’s Market

Lori Eaton November 30, 2021 The economic pressure and uncertainty of the COVID-19 pandemic drove down hiring across the board. But as the situation begins to calm and companies seek to hire again, tech roles will be especially in demand. According to CompTIA’s analysis, tech employment is projected to expand 2% in 2021 — around … Continue reading 4 Ways to Recruit the Best Tech Talent in a Buyer’s Market

21 Inspiring Mission Statement Examples That Captivate Ideal Buyers (+ Template)

Alejandra Zilak August 6, 2021 Quick. What’s the first thing you think about when some of your favorite businesses come to mind? If you’re into places like Sprouts and Whole Foods, your first instinct may be to think about organic, fair trade products. If you’re a caffeine addict, you may immediately think of the comfort … Continue reading 21 Inspiring Mission Statement Examples That Captivate Ideal Buyers (+ Template)

Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief

Plus, the hazards of credit card targeting Kim Davis on May 3, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief

The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

Tony Zambito November 23, 2020 The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time. Yet, it is a … Continue reading The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

The Customer Journey vs. The Buyer’s Journey, What You Need to Know

Danielle Rhodes November 5, 2020 The processes companies use to attract and retain customers are most commonly referred to as the buyer’s journey and the customer’s journey. These two very different efforts are commonly confused with one another. Marketers don’t always understand the difference between the two or which one they need. Most importantly, as … Continue reading The Customer Journey vs. The Buyer’s Journey, What You Need to Know

How to Build Trust with Ecommerce Buyers This Holiday Season

Alysse Phipps September 25, 2020 Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. adults plan to do more than … Continue reading How to Build Trust with Ecommerce Buyers This Holiday Season

Stop forcing your B2B marketing org structure on your buyer’s journey

Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities. Scott Vaughan on September 25, 2020 We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized … Continue reading Stop forcing your B2B marketing org structure on your buyer’s journey