Tag Archives: Buyers

What would a truly customer-centric B2B buyers journey look like?

What would a truly customer-centric B2B buyers journey look like? It would make content easily accessible, provide helpful resources and back off on the sales pressure. May 19, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech … Continue reading What would a truly customer-centric B2B buyers journey look like? →

GAI Performance Jumps For Media Buyers On The Open Internet

Google AI

GAI Performance Jumps For Media Buyers On The Open Internet by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2025 PubMatic has upgraded its technology suite for buyers with a goal to streamline every stage of the media-buying process — from audience and inventory discovery and forecasting to curation, activation, and performance optimization. Dave Neway, vice president … Continue reading GAI Performance Jumps For Media Buyers On The Open Internet →

5 ways to get your B2B buyers to care in 2025

B2B Marketing Challenges

In a crowded market, features alone won’t win buyers over. Here’s how to create authentic connections that make them care. Moni Oloyede on February 26, 2025 B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But it’s not just marketers … Continue reading 5 ways to get your B2B buyers to care in 2025 →

How ChatGPT search reshapes the B2B buyer’s journey

ChatGPT Ethics

A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery. Océane Li on February 11, 2025 Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential to … Continue reading How ChatGPT search reshapes the B2B buyer’s journey →

How to use generative AI to reduce friction and convert car buyers

Generative AI

See how AI-driven pre-approvals break down barriers in auto finance, creating a secure and accessible loan experience for Hispanic consumers. Mauricio Delgado on October 31, 2024 Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their … Continue reading How to use generative AI to reduce friction and convert car buyers →

The 4 types of content buyers want

Content Creation

Create high-impact content by understanding buyer preferences and leveraging existing assets. Scott Gillum on September 11, 2024 We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our … Continue reading The 4 types of content buyers want →

4 tips for increasing conversions along the buyer’s journey

Customer Journey

Times are changing and marketers need to engage with customers in new ways. Here are four tips to doing just that. Moni Oloyede on August 16, 2024 Times are changing, and marketers are facing new challenges. With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources … Continue reading 4 tips for increasing conversions along the buyer’s journey →

After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers

Mergers and Acquisitions

June 26, 2024 After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers There are fewer institutional and European oil buyers interested and a lack of ready cash to finance these deals. BY Reuters U.S. oil and gas companies could face an uphill struggle to sell about $27 billion of assets … Continue reading After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers →

3 ways to engage B2B buyers pre-deal (DD)

B2B Engagement

Get on B2B buyers’ radars earlier through relevant content experiences, customer stories and strategic event participation. Sarah C. Weiss on February 19, 2024 Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research … Continue reading 3 ways to engage B2B buyers pre-deal (DD) →

3 ways to engage B2B buyers pre-deal

B2B Engagement

Get on B2B buyers’ radars earlier through relevant content experiences, customer stories and strategic event participation. Sarah C. Weiss on February 19, 2024 Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode … Continue reading 3 ways to engage B2B buyers pre-deal →