Tag Archives: Buyers

Create a B2B GTM strategy that buyers, execs and revenue teams love

B2B Success

Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders. Scott Vaughan on May 19, 2022 “What is the right go-to-market (GTM) strategy(ies) for our business?”  This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). … Continue reading Create a B2B GTM strategy that buyers, execs and revenue teams love →

IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory

Regulations

IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory by Laurie Sullivan  @lauriesullivan, April 13, 2022 Digital advertising standards body IAB Tech Lab announced an update Wednesday to the ads.txt specification. The update, open for public comment through May 31, 2022, includes two new items for publishers. The values — ownerdomain … Continue reading IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory →

B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds

B2B Social Selling

B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds by Ray Schultz , December 3, 2021 There has been a sharp increase in the number of B2B buyers who complain about delivery times, according to Superpowers 2.0, a study from Merkle B2B conducted with B2B International.  Of the decision-makers polled, 44% agree that … Continue reading B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds →

4 Ways to Recruit the Best Tech Talent in a Buyer’s Market

Effective Hiring

Lori Eaton November 30, 2021 The economic pressure and uncertainty of the COVID-19 pandemic drove down hiring across the board. But as the situation begins to calm and companies seek to hire again, tech roles will be especially in demand. According to CompTIA’s analysis, tech employment is projected to expand 2% in 2021 — around … Continue reading 4 Ways to Recruit the Best Tech Talent in a Buyer’s Market →

21 Inspiring Mission Statement Examples That Captivate Ideal Buyers (+ Template)

Corporate Challenges

Alejandra Zilak August 6, 2021 Quick. What’s the first thing you think about when some of your favorite businesses come to mind? If you’re into places like Sprouts and Whole Foods, your first instinct may be to think about organic, fair trade products. If you’re a caffeine addict, you may immediately think of the comfort … Continue reading 21 Inspiring Mission Statement Examples That Captivate Ideal Buyers (+ Template) →

Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief

Advertisement Industry

Plus, the hazards of credit card targeting Kim Davis on May 3, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief →

The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

World Level Crisis

Tony Zambito November 23, 2020 The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time. Yet, it is a … Continue reading The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How? →

Random Posts on