Super Bowl Ads, Keywords Lure Inquisitive Searchers

Super Bowl Ads, Keywords Lure Inquisitive Searchers

by  @lauriesullivan, February 14, 2022

Super Bowl Ads, Keywords Lure Inquisitive Searchers

Matthew Stafford and the Los Angeles Rams emerged the winner of Super Bowl LVI over Joe Burrow and the Cincinnati Bengals at SoFi Stadium on Sunday, bringing together two quarterbacks who never previously played in the top game.

What did consumers search for on Google and YouTube while the two battled it out?

Google and YouTube on Monday published details on the top trends, searches and ads around the Super Bowl such as the most-searched food “near me” during the game. The top four most-searched foods include Pizza at No. 1, followed by Chinese food, wings, and Mexican food. Sushi took No. 5 as the most-searched “near me” food, which makes sense with the game playing out in Southern California.

Viewership of Super Bowl ads on YouTube during Game Day rose more than 35% in the living room, compared with 2021. The top ad by Game Day views through 7 p.m. PT was Amazon’s Big Game commercial Mind Reader.

The top national trending term during the game was “50 cent super bowl” with an increase of more than 26,000%. 50 Cent was the surprise guest during the halftime show.

Budweiser ranked No. 1 as the most-searched ad during the game in the U.S. In the ad, a Clydesdale tries to recover after taking a nasty fall as it attempts to jump a barbed-wire fence. Michelob ULTRA followed. Doritos, Coinbase, and Chevy rounded out the top five.

Those who came to Google and YouTube to search for answers asked a variety of questions. Trending questions during the Super Bowl in the U.S. included: what is Dre Day, how tall is Kendrick Lamar, who sings ‘it’s your birthday,’ how old is 50 Cent, and what quarter is the Super Bowl in.

Most-searched celebrities in commercials during the Super Bowl in the U.S. include Larry David, Dr. Evil, Jim Carrey, Peyton Manning, and Scarlett Johansson.

People wanted to know more about football. Most-searched “what is … in football” questions during the game included terms such as safety, touchdown, octopus, sack, and blitz.

National trending moments during the game included:

  • 50 cent super bowl — 26,000%
  • Kendrick Lamar super bowl — 4,800%
  • The rings of power — 3,900%
  • Ice cube super bowl — 1,800%
  • Dr Dre super bowl — 1,800%
  • Celebrities at super bowl 2022 — 1,300%
  • Drake super bowl bet — 1,200%
  • The Rock super bowl — 600%
  • Simpsons Super Bowl prediction — 500%
  • Lil dicky super bowl — 400%

The top trending questions related to the Los Angeles Rams during the game included who scored for the Rams today, why did Odell Beckham go to the Rams, is the Rams coach married, who is the Rams backup quarterback, when did Odell go to the Rams.

The top trending questions related to the Cincinnati Bengals during the game included who is #2 on the Bengals, how old is Burrow from the Bengals, who is the Bengals backup quarterback, how old is the Bengals kicker, and how old is the Bengals coach.

Google and YouTube on Monday published details on the top trends, searches and ads around the Super Bowl such as the most-searched food “near me” during the game.
 

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