Dale Keipert — April 13, 2018 Follow @360Interactive — April 13, 2018 geralt / Pixabay Have you been tracking your website’s traffic from Facebook? If you haven’t, it’s time that you take a look. In early January of this year, Facebook announced a major change in their algorithm. This change is having a major change … Continue reading Facebook Algorithm Change Impact On Businesses
David Kiger — April 7, 2018 Follow @davidkiger — April 7, 2018 Pixabay Spring is a season of change: warmer temperatures, blooming flowers and more outdoor activities. The concept of spring cleaning — tackling important projects to freshen up a home — can also apply to small businesses. Entrepreneurs can engage in their own version, … Continue reading Spring Cleaning Tips for Small Businesses
SEO Misconceptions Lead Small Businesses To Pull Back Investments by Laurie Sullivan @lauriesullivan, (March 19, 2018) Some 55% of small businesses plan to invest in search engine optimization SEO this year — up from 52% last year. But when it came to investments in 2017, marketers fell short in their intentions. Not all marketers … Continue reading SEO Misconceptions Lead Small Businesses To Pull Back Investments
Peter Sheldon — March 7, 2018 Follow @magento — March 7, 2018 geralt / Pixabay 1. FULL-SPECTRUM SELLING B2B buyer preferences are changing. They want both self-service and full-service purchasing options. According to Forrester/Internet Retailer B2B Buyer research, 53 percent of these buyers will make half or more of their work purchases online by 2018, … Continue reading 4 Ways B2B Merchants Can Stay Competitive and Grow Their Businesses
Tracy Vides — March 5, 2018 Follow @tracyvides — March 5, 2018 Let’s say you’re a small business that just opened up shop recently. More than likely, your budget is a little tight. You might also have a myriad of jobs that need to be done and a very limited amount of manpower (or womanpower). … Continue reading Getting a Realistic View of the Gig Economy’s Role in Small Businesses
Michelle Delgado — February 22, 2018 — February 22, 2018 Plenty of business owners know how to make a great product, but fewer know how to make a great website. From writing code and installing plug-ins to managing servers, domains, and security measures, running an e-commerce business can quickly start to feel like a daunting … Continue reading How E-Commerce Businesses Can Benefit From Website Builders
Nicole Boyer — February 21, 2018 Follow @nicoleboyernr — February 21, 2018 StartupStockPhotos / Pixabay Small businesses have been eyeing a bigger share of the market. Sadly, every new marketing style seems to favor enterprises with a big budget. Nonetheless, there are new subtle practices that young startups can use to get ahead of the … Continue reading Successful Marketing Tricks for Small Businesses in 2018
Richard Bayston — February 15, 2018 Follow @rbcopywriting — February 15, 2018 YouTube’s relationship with its advertisers has had a rough year. In March of 2017, news broke that YouTube was hemorrhaging ad spend as businesses rushed to disassociate themselves from extremist content. Verizon, AT&T, Johnson and Johnson and Loreal were among the brands that … Continue reading After Its Latest Advergeddon, Should Businesses Still Use YouTube?
Shane Barker — February 13, 2018 Follow @shane_barker — February 13, 2018 Being the second most popular social networking platform, Instagram has become a valuable channel for marketers to promote their business. It has a highly engaged audience whom you can connect with and influence through visual content. This is perhaps why 60% of users … Continue reading Instagram Shopping: A Solution for Businesses to Start Selling Instantly
There is a lot of data out there, but not everyone knows what to do with it. Contributor Evan Magliocca explains the process marketing teams can use to maximize data insights. Evan Magliocca on February 5, 2018 Capturing data isn’t hard, but figuring out how to use it is. Data is a tough topic … Continue reading Data is a tough topic for businesses, especially for retailers
