Chans Weber — May 4, 2018 Follow @chansweber — May 4, 2018 Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete with riders and horses ne’er deterred by “snow nor rain nor heat nor … Continue reading Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent
Jomer Gregorio — May 3, 2018 Follow @JomerGregorio — May 3, 2018 When it comes to business-customer relationships, most marketers instinctively aim to build and establish brand loyalty. It is one of the basic concepts of marketing and is one of the most common organizational goals for any company. But what most businesses don’t realize … Continue reading Brand Affinity 101: Everything Businesses and Marketers Should Know [Infographic]
Jaime Nacach — April 25, 2018 Follow @bloominari — April 25, 2018 Today, people spend more time on their mobile more than on their desktop. According to the surveys in the infographic created by Filmora, 48% of millennials watch videos exclusively on their smartphones. From checking an email to visiting any website to check its … Continue reading How Mobile Marketing Can Help Small Businesses [Infographic]
Ana Gotter — April 24, 2018 Follow @ana_gotter — April 24, 2018 Some businesses have it easy when it comes to getting likes on Facebook; others will have a little more of a challenge. Accounting firms, after all, aren’t as inherently glamorous as the hottest restaurants or boutiques that house the latest fashions. B2B Facebook … Continue reading Facebook Marketing for B2B Businesses: Everything You Need to Know
Consumers, Not Businesses, Seen As Top Market For AR Smart Glasses by Chuck Martin , Staff Writer, April 12, 2018 Virtual and augmented reality headsets are far from being worn by most people, but the number of devices entering the market keeps chugging along. The latest forecast shows the worldwide market for VR and AR … Continue reading Consumers, Not Businesses, Seen As Top Market For AR Smart Glasses
Dale Keipert — April 13, 2018 Follow @360Interactive — April 13, 2018 geralt / Pixabay Have you been tracking your website’s traffic from Facebook? If you haven’t, it’s time that you take a look. In early January of this year, Facebook announced a major change in their algorithm. This change is having a major change … Continue reading Facebook Algorithm Change Impact On Businesses
David Kiger — April 7, 2018 Follow @davidkiger — April 7, 2018 Pixabay Spring is a season of change: warmer temperatures, blooming flowers and more outdoor activities. The concept of spring cleaning — tackling important projects to freshen up a home — can also apply to small businesses. Entrepreneurs can engage in their own version, … Continue reading Spring Cleaning Tips for Small Businesses
SEO Misconceptions Lead Small Businesses To Pull Back Investments by Laurie Sullivan @lauriesullivan, (March 19, 2018) Some 55% of small businesses plan to invest in search engine optimization SEO this year — up from 52% last year. But when it came to investments in 2017, marketers fell short in their intentions. Not all marketers … Continue reading SEO Misconceptions Lead Small Businesses To Pull Back Investments
Peter Sheldon — March 7, 2018 Follow @magento — March 7, 2018 geralt / Pixabay 1. FULL-SPECTRUM SELLING B2B buyer preferences are changing. They want both self-service and full-service purchasing options. According to Forrester/Internet Retailer B2B Buyer research, 53 percent of these buyers will make half or more of their work purchases online by 2018, … Continue reading 4 Ways B2B Merchants Can Stay Competitive and Grow Their Businesses
Tracy Vides — March 5, 2018 Follow @tracyvides — March 5, 2018 Let’s say you’re a small business that just opened up shop recently. More than likely, your budget is a little tight. You might also have a myriad of jobs that need to be done and a very limited amount of manpower (or womanpower). … Continue reading Getting a Realistic View of the Gig Economy’s Role in Small Businesses
