Randy Milanovic — June 10, 2018 Follow @kayak360 — June 10, 2018 Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into a business owner who doesn’t have some sort of search consultant they are … Continue reading Do Local Businesses Really Need an SEO Retainer?
Megan Mosley — June 3, 2018 Follow @ReferralRock — June 3, 2018 Why do some customers choose your business over others? How is it that some companies get shared on social media while yours gets no love? Why do some customers refer friends while others don’t? A new model of approaching our customer relationships may … Continue reading 8 Hidden Benefits of Social Currency that Grow Businesses
Chris Pentago — June 1, 2018 — June 1, 2018 Do you remember the 1989 class “Field of Dreams?” It was a great movie, but I have an issue with the famous quote “If you build it he will come.” Too many people used variations of this quote for running a business. A similar quote … Continue reading Why the “If You Build it they Will Come” Philosophy Fails for Ecommerce Businesses
Kevin George — May 29, 2018 Follow @imkevin_monk — May 29, 2018 Emails you send to subscribers are like the letters to Santa, except that you send them all year round and expect them to visit your landing page, gift you some business. This is only possible if your emails are getting delivered to all … Continue reading Email Deliverability Best Practices for Small Businesses
Dipti Parmar — May 28, 2018 Follow @https://twitter.com/dipTparmar — May 28, 2018 You’d think it’s a no-brainer for small businesses to go all out with their marketing on digital channels, in order to level the playing field somewhat with their bigger competitors. Surprise, surprise. A study by Clutch found that only 71% of small businesses … Continue reading 3 Marketing Tacks Small Businesses Can Borrow from Big Brands
Courtney McGhee — May 24, 2018 Follow @courtch28 — May 24, 2018 For some local, brick-and-mortar shop owners, the idea of search engine optimization (SEO) can be daunting. Although tempting to ignore the proverbial Mount Everest that is optimizing your online presence, it is super important for local businesses to appear in search results. ComScore … Continue reading How Local Businesses Should Be Doing Keyword Research
Laura Donovan — May 18, 2018 Follow @thewordpro — May 18, 2018 kreatikar / Pixabay If you haven’t noticed, Social Media is mainstream. The fun little sites for teens to share funny memes and keep in touch with friends is now a staple of life. Businesses who understand the power of Social Sites leverage the … Continue reading 8 More Reasons Businesses Need to Use Social Media
Emily Wiseheart — May 17, 2018 — May 17, 2018 It’s no secret that small businesses rely on email marketing to communicate with customers. But what if you are a seasonal business? Does email marketing have the same results? Are there differences in best practices? Do seasonal businesses need to be sending emails all year … Continue reading 3 Common Mistakes Seasonal Businesses Make with Email Marketing
Lilach Bullock — May 16, 2018 Follow @lilachbullock — May 16, 2018 One of the greatest things about digital marketing is that it is so accessible to businesses of all shapes and sizes. With the plethora of tools available, many of them free or at the very least, affordable, it’s easier than ever to build … Continue reading The Essential Digital Marketing Toolkit for Online Businesses
Hilary Thompson — May 16, 2018 — May 16, 2018 For any small business owner, figuring out areas to invest in can be a constant debate. When a company’s time and resources are limited, it’s easy to focus on tasks that immediately need to be solved and move longer-term problems down the schedule. But when … Continue reading 3 Types of Affordable Tech for Small Businesses
