Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions. By Anu Adegbola February 19, 2026 Google is rolling out Scenario Planner, a no-code tool designed to make its Meridian marketing mix model accessible to marketers who do not have a data science team on … Continue reading Google launches no-code Scenario Planner built on Meridian MMM
Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and coordinated execution. By Caroline Hodson February 12, 2026 Lead management in B2B has evolved into a systems challenge that spans teams, platforms and the entire revenue lifecycle. It is a complex engineering discipline that requires … Continue reading Is your B2B lead management engine built for today’s reality?
September 07, 2025 Our built environment doesn’t have to be so depressing BY Andy Boenau Our built environment contributes to a mental health crisis. We’re not living in a natural outcome of human needs and behavior. The built environment as we know it—buildings and the spaces between—does direct damage to our minds. Land use planning has … Continue reading Our built environment doesn’t have to be so depressing
May 21, 2025 Why independent agencies are built for the future BY Michael McIntyre People keep telling me that big agencies are the future—that you need massive scale, deep pockets, and cutting-edge tech to survive. But after 25 years in this business, I’ve seen firsthand that raw creativity and genuine curiosity still drive the best work. … Continue reading Why independent agencies are built for the future
Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results. Sam Shennan on May 5, 2025 Long gone are the days of experimenting with influencer marketing. It’s now a proven lever for strategic growth. But outperforming in this space isn’t about jumping on trends or chasing fame … Continue reading The most effective influencer campaigns are built on fit, not fame
May 02, 2024 Why this 4th-generation woodworker built 30 machines to automate his job Ros Broughton built custom wordworking machines to help him make craftsman-quality furniture more affordable. BY Elissaveta M. Brandon Ros Broughton is a fourth-generation woodworker. For the first 15 years of his career, he mostly focused on high-end cabinetry and custom furniture. … Continue reading Why this 4th-generation woodworker built 30 machines to automate his job
Built For The Media-Buying Executive by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2024 It’s interesting to see how smaller companies have branched out, adding focus in order to become a large agency. Crissi Cupak, vice president of products at Skai, has worked for the market intelligence and measurement technology company since 2013, but I … Continue reading Built For The Media-Buying Executive
Google’s answer to GPT-4 is Gemini: ‘the most capable model we’ve ever built’ The company plans to incorporate the AI across its product platforms, starting with Bard. Andrew Tarantola Wed, Dec 6, 2023 Google OpenAI’s spot atop the generative AI heap may be coming to an end as Google officially introduced its most … Continue reading Google’s answer to GPT-4 is Gemini: ‘the most capable model we’ve ever built’
By Jeff Beer April 18, 2023 To mark that most sacred of stoner days, food delivery app Postmates has created a piece of merch tailormade for its most couch-bound product enthusiasts. Just don’t call it another piece of branded streetwear. The “Takeoutfit” is a hoodie built for lap-dining utility, including a fold-down … Continue reading Postmates makes 4/20 its best brand holiday with a hoodie built for eating takeout
By Christopher Cason April 08, 2023 Heading into next week’s playoffs, the Milwaukee Bucks have the best record in the NBA. They posted this season’s longest winning streak (16 games), and they’ve gone about their business without the drama that makes for headlines and fuels talking-head debate shows. As the Bucks pursue their … Continue reading How the Milwaukee Bucks built a thriving global brand
