Tag Archives: Built

ReAppi Built To Boost Programmatic App Retargeting

Developers Create App That Tracks Users’ Lifetime Value For Marketers by Laurie Sullivan  @lauriesullivan, December 23, 2019 Mobile app monetization company YouAppi wants to help marketers and developers find and retain customers with the greatest potential to make purchases — and who have the highest lifetime value — during the life of an app’s use. … Continue reading ReAppi Built To Boost Programmatic App Retargeting

Turn Cognitive Challenges into Opportunities With Technology Built the Way You Think

Daniel Burrus — October 11, 2018 Follow @DanielBurrus — October 11, 2018 Technology can function as a key enabler for higher cognitive performance. Technology is as important for cognitive roles as it is for transactional ones, since cognitive work in organizations drives transactional tasks. With performance gains realized through transaction management software, the next game … Continue reading Turn Cognitive Challenges into Opportunities With Technology Built the Way You Think

Remarkable Supplier Relationships are Built on Story, Strategy and Systems

Dave Sutton — August 13, 2018 — August 13, 2018 Few companies have as solid a reputation for supplier relationship management as Toyota does. The world’s biggest automaker has developed long-term, profitable and collaborative partnerships with its key suppliers over a period of several decades. In good times and bad, Toyota and its suppliers have … Continue reading Remarkable Supplier Relationships are Built on Story, Strategy and Systems

3 Innovative Features Built On Social Media Business Owners Can Use

Kelechi Udoagwu — May 16, 2018 Follow @kelechiudoagwu — May 16, 2018 We live in interesting times where every industry is changing rapidly because of the infusion of technology – Retail, Transportation, Healthcare, Agriculture, Fashion, Manufacturing – no one is exempt. To build a business that survives and thrives in these times, entrepreneurs and their … Continue reading 3 Innovative Features Built On Social Media Business Owners Can Use

With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Tim Peterson on October 4, 2017   A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. … Continue reading With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

Better Built Than Bought – How to Build Your Email Marketing List

Andrew Schulkind — February 16, 2017 — February 16, 2017 Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. First though, why should we even care about email marketing right now? … Continue reading Better Built Than Bought – How to Build Your Email Marketing List

Why You Built It, but They Ain’t Coming: 5 Tragic Web Design Mistakes

Mark Parent — January 20, 2017 Follow @inbound281— January 20, 2017 When you built your organization’s website, you expected it to attract customers and deliver results. Just like Kevin Costner’s Ray Kinsella in Field of Dreams, you thought that if you built it, they would come. But what happens when your website isn’t delivering the … Continue reading Why You Built It, but They Ain’t Coming: 5 Tragic Web Design Mistakes

A CMO’s View: How Dollar Shave Club built its brand on video marketing

As the company’s first marketing employee, Adam Weber now serves as Dollar Shave Club’s CMO, leading the brand’s video marketing strategy. Amy Gesenhues on July 20, 2016  In 2012, Dollar Shave Club launched its brand on YouTube with the famous “Our Blades Are F****** Great!” video, bringing in 12,000 customers for the subscription razor service … Continue reading A CMO’s View: How Dollar Shave Club built its brand on video marketing