Tag Archives: Built

Turn Cognitive Challenges into Opportunities With Technology Built the Way You Think

Opportunity Management

Daniel Burrus — October 11, 2018 Follow @DanielBurrus — October 11, 2018 Technology can function as a key enabler for higher cognitive performance. Technology is as important for cognitive roles as it is for transactional ones, since cognitive work in organizations drives transactional tasks. With performance gains realized through transaction management software, the next game … Continue reading Turn Cognitive Challenges into Opportunities With Technology Built the Way You Think →

Remarkable Supplier Relationships are Built on Story, Strategy and Systems

Business Development

Dave Sutton — August 13, 2018 — August 13, 2018 Few companies have as solid a reputation for supplier relationship management as Toyota does. The world’s biggest automaker has developed long-term, profitable and collaborative partnerships with its key suppliers over a period of several decades. In good times and bad, Toyota and its suppliers have … Continue reading Remarkable Supplier Relationships are Built on Story, Strategy and Systems →

3 Innovative Features Built On Social Media Business Owners Can Use

Social Media Tools

Kelechi Udoagwu — May 16, 2018 Follow @kelechiudoagwu — May 16, 2018 We live in interesting times where every industry is changing rapidly because of the infusion of technology – Retail, Transportation, Healthcare, Agriculture, Fashion, Manufacturing – no one is exempt. To build a business that survives and thrives in these times, entrepreneurs and their … Continue reading 3 Innovative Features Built On Social Media Business Owners Can Use →

With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

Marketing Guide

Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Tim Peterson on October 4, 2017   A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. … Continue reading With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz →

Better Built Than Bought – How to Build Your Email Marketing List

Email Marketing Tools

Andrew Schulkind — February 16, 2017 — February 16, 2017 Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. First though, why should we even care about email marketing right now? … Continue reading Better Built Than Bought – How to Build Your Email Marketing List →

Why You Built It, but They Ain’t Coming: 5 Tragic Web Design Mistakes

Web Design Guidelines

Mark Parent — January 20, 2017 Follow @inbound281— January 20, 2017 When you built your organization’s website, you expected it to attract customers and deliver results. Just like Kevin Costner’s Ray Kinsella in Field of Dreams, you thought that if you built it, they would come. But what happens when your website isn’t delivering the … Continue reading Why You Built It, but They Ain’t Coming: 5 Tragic Web Design Mistakes →

A CMO’s View: How Dollar Shave Club built its brand on video marketing

Video Marketing

As the company’s first marketing employee, Adam Weber now serves as Dollar Shave Club’s CMO, leading the brand’s video marketing strategy. Amy Gesenhues on July 20, 2016  In 2012, Dollar Shave Club launched its brand on YouTube with the famous “Our Blades Are F****** Great!” video, bringing in 12,000 customers for the subscription razor service … Continue reading A CMO’s View: How Dollar Shave Club built its brand on video marketing →

Search Marketing Trust Is Built On Accurate Information

Search Engine Marketing

by Aaron Baar, Staff Writer, June 21, 2016 In a world as specific as search marketing, a search’s value is worth nothing if the information isn’t trustworthy. But sometimes even the most basic information (business name, address, hours) can be frustratingly inaccurate. And when that happens, it can work against your best efforts to get … Continue reading Search Marketing Trust Is Built On Accurate Information →

Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era (Repalce)

IOT

The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing. Barry Levine on May 13, 2016   Las Vegas got the Marketo crowd this week, as more than 5,000 attendees ventured to the company’s Marketing Nation Summit in that glittering town. While the conference was underway, the Bloomberg News … Continue reading Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era (Repalce) →

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