Tag Archives: Build

Build Customer Trust by Sending These 6 Emails

VerticalResponseMarch 16, 2015 When sending emails to your current and potential customers, it’s important to remember that not every point of contact should be a push to sell your products or services. Building business relationships starts with building trust from the very first email. So, how do you build trust? By respecting your readers’ time, … Continue reading Build Customer Trust by Sending These 6 Emails →

How Engaged Leaders Use Mobility To Build Brands & Businesses

Branding

Guest columnist and Altimeter CEO Charlene Li discusses how mobile can be leveraged by company leaders to support business objectives, provide excellent customer service, and foster a collaborative work environment. Aaron Strout on March 13, 2015 When I recently learned that author and Altimeter CEO, Charlene Li, had a new book coming out and that she was … Continue reading How Engaged Leaders Use Mobility To Build Brands & Businesses →

Social Media Secrets To Build Your Personal Brand

Branding, Social Media Marketing

Michael BrennerMarch 11, 2015 Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. But then the Internet happened. All kinds of information started moving around … Continue reading Social Media Secrets To Build Your Personal Brand →

Use “Smartcuts” to Build Your Business and Improve the World

Marketing Guide

Shelley PringleMarch 9, 2015 Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years? Or why one athlete … Continue reading Use “Smartcuts” to Build Your Business and Improve the World →

How to Build Expertise, Talent, and Skill: Lessons From Peyton Manning

Business Planning

James ClearMarch 8, 2015 It was the first game of the season and Peyton Manning, one of the greatest quarterbacks in the history of the National Football League, already had a chance to set another NFL record. Late in the fourth quarter, with the ball on his own 22-yard-line, Manning stepped up to the line … Continue reading How to Build Expertise, Talent, and Skill: Lessons From Peyton Manning →

5 Fundamental Marketing Steps to Build An Effective Online Marketing Strategy

Marketing Strategy

Jolynn OblakMarch 3, 2015 Given the potential that social media marketing and blogging has for businesses, it comes as no surprise that there is a sense of urgency with some of my clients to eagerly jump on the bandwagon. In fact, B2B marketers in 2015 plan to increase their investment in Email, website and social … Continue reading 5 Fundamental Marketing Steps to Build An Effective Online Marketing Strategy →

Why Should I Blog To Build My Business?

Content Marketing

Michael KarpFebruary 28, 2015 Without persuasive power, your blog becomes a lonely set of web pages gathering dust. No comments. No shares. No subscriptions. No leads. With persuasive power, your blog becomes a formidable content marketing asset. It attracts ideal customers and clients at all stages of the buying process. It shuffles them into your … Continue reading Why Should I Blog To Build My Business? →

Seven Sure-Fire Ways to Build Instant Trust for Your Digital Brand

Branding

Gal BorensteinFebruary 26, 2015 Have you ever asked yourself why do prospect trust one digital brand and not the other? Have you ever wondered why folks seem to ‘feel’ your brand is trustworthy but couldn’t quite explain? Short answer? Well, it’s not that simple. In digital branding, we use combination of behavior and cognitive psychology, … Continue reading Seven Sure-Fire Ways to Build Instant Trust for Your Digital Brand →

How to Build the Best Paid Advertising Strategy For Your Business

Ad Campaigns

Sarah GoligerFebruary 24, 2015 As a business owner or a marketer, it’s your job to figure out the best weapons for driving traffic to your website and increasing sales. There are many tools to help you do just that, and a lot of them don’t cost a thing. Organic marketing methods, such as creating a … Continue reading How to Build the Best Paid Advertising Strategy For Your Business →

Habit Stacking: How to Build New Habits by Taking Advantage of Old Ones

Productivity

James ClearFebruary 25, 2015 In 2007, researchers at Oxford University started peering into the brains of newborn babies. What they found was surprising. After comparing the newborn brains to the normal adult human, the researchers realized that the average adult had 41 percent fewer neurons than the average newborn. [1] At first glance, this discovery … Continue reading Habit Stacking: How to Build New Habits by Taking Advantage of Old Ones →