Ray ManleyApril 15, 2015 The quaint hamlet of Scotia, nestled among Northern California’s tall redwoods, was the country’s last company town. Since 1863 the entire community was owned by the Pacific Lumber Company. After a 2008 bankruptcy, the town fell into the hands of a Manhattan hedge fund and residents weren’t pleased, but that’s another … Continue reading Build a Digital ‘Company Town’ and Start Selling to Its Residents
Rachel Clapp MillerApril 14, 2015 Understanding the value you provide your customers is a critical component to a company meeting its revenue numbers quarter after quarter. In B2B organizations, it’s not just the sales and marketing departments who need to understand this value. It’s every person along the customer engagement spectrum. Remember, once you create … Continue reading Build Organizational Alignment Around Your Value Message
Eric NgApril 7, 2015 One question you need to ask yourself: is my website helping me drive sales? If your answer is yes, then are you measuring your ROI to see what key campaign drivers are generating these sales? If your answer is no, then what are you waiting for? Your website is the most … Continue reading How To Build A Website That Converts
Ryan PinkhamApril 4, 2015 You know building awareness for your business is important. But how do you stand out and actually get the attention you need to reach new customers and generate new opportunities? This was the dilemma faced by Davidson & Company, LLP, a full-service accounting firm located in downtown Vancouver. “One of … Continue reading How to Use Email Marketing to Build Brand Awareness
Dena EnosApril 2, 2015 For many businesses to continue to grow and thrive, it takes more than just excellent products and services. It takes building awareness and a loyal customer base. It also requires patience and resilience to make it through the difficult times. And it takes building a community of partners, contacts and allies … Continue reading 5 Practical Tips to Build a Better Network
Deepak GuptaMarch 27, 2015 Remember when news media started migrating onto the Internet and everyone lost their minds proclaiming the “death” of the written word? Apparently the invention of the Internet meant no one in the world would ever want to read in print again, and most publishers wouldn’t survive the dark waters of online … Continue reading How Online Publishers Build Community With Social Login
Standalone iOS app enables quick collage creation from camera rolls. Martin Beck on March 23, 2015 Chukcha / Shutterstock.com Instagram released a new app today, Layout, that should prove to be a powerful creative tool for brands. Layout is similar to Hyperlapse, the timelapse app that Instagram released last August, although it’s likely to get … Continue reading “Layout” App From Instagram Makes It Easier For Brands To Build Photo Collages
Rosemary O’NeillMarch 21, 2015 There are 20 months between the birthdates of my first child and my set of twins. From the day we finally left the hospital and started strolling around with our crew, my husband and I became experts at dodging super-personal and inappropriate advice from random strangers. Like the time a lady … Continue reading How to Ignore Annoying Strangers and Build an Online Community Your Way
Lucy HardakerMarch 18, 2015 According to Workbooks, 90% of the world’s data has been created in the past two years alone….which means there’s A LOT of data available to marketers right now. Your team need to start drawing valuable data insight if you want to truly understand your prospects’ buying behaviour, increase lead generation and … Continue reading How To Build a First-Rate Team Of Data-Driven Marketers
Mari KaneMarch 17, 2015 As a blogger, publishing an ebook of posts is an easy and effective way to promote yourself as an industry authority. Once created, you could sell the ebook on Amazon or Smashwords to make a little passive income. Or, you can give away the ebook in exchange for the name and … Continue reading Publish an Ebook of Posts to Build your Subscriber List
