Aleah Taboclaon — November 8, 2017 Follow @aleahphils — November 8, 2017 Artificial intelligence is revolutionizing tens of industries around the world. We are seeing its various applications in a number of industries, from marketing, customer service, manufacturing, and even more recently, the design industry. Small business owners can use artificial intelligence to their advantage … Continue reading How to Use Artificial Intelligence to Build Your Online Business
In an interview with columnist Sweta Patel, marketer and influencer Amar Patel shares his top tips for Instagram marketing success. Sweta Patel on November 6, 2017 You might think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard abs, 16-year-olds who have … Continue reading 5 ways one entrepreneur used Instagram to build a powerful network of contacts
William Harris — November 1, 2017 Follow @wmharris101 — November 1, 2017 JuralMin / Pixabay It’s that time of year again—the holiday shopping season. As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all … Continue reading How to Build a Winning Holiday Marketing Campaign for Your Ecommerce Store
Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. Brett Middleton on October 27, 2017 The reality of maintaining a complex business relationship where revenue is on the line is that … Continue reading 3 ways to build a better agency-client relationship
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail. Stoney deGeyter on October 25, 2017 If you have a relatively new or low-authority website, then you know … Continue reading How to use long-tail keywords to build your short-tail rankings
Elliot Begoun — October 15, 2017 Follow @intertwinegroup — October 15, 2017 ROverhate / Pixabay Big exits are exciting even intoxicating. But, they are still the exception to the rule. Yes, strategics are buying innovation. Yes, there is more money in the food and beverage space than ever before. Yes, the multiples are crazy. Given … Continue reading Build a Business You Can Live With
Jackie Roberson — October 13, 2017 — October 13, 2017 It isn’t always a business’ reputation that matters. Because the internet has allowed businesses to become more transparent, often business leaders become representatives for the values of their organizations. Thus, entrepreneurs must be mindful of their personal brand and reputation, as much as their businesses’. … Continue reading How to Build a Personal Reputation that Improves Your Business
Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage. Peter Minnium on October 6, 2017 Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so … Continue reading How to build an audience of consumers in today’s highly competitive environment
Michael Ugino — October 4, 2017 — October 4, 2017 Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to … Continue reading How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers
Karen Repoli — October 2, 2017 Follow @karenrepoli — October 2, 2017 Maialisa / Pixabay I promised myself I wasn’t going to say, “The list is king.” We really need a new moniker for this tried and true revenue building tool. After all, kings are overrated because we all know who really runs the show. … Continue reading 8 Tips to Build Your List
