— November 8, 2017
Artificial intelligence is revolutionizing tens of industries around the world.
We are seeing its various applications in a number of industries, from marketing, customer service, manufacturing, and even more recently, the design industry.
Small business owners can use artificial intelligence to their advantage as far as their startups are concerned. Here is how AI can help you to launch, build, grow, and develop your online business.
Step 1: Create a brand
Having a brand is as important as having a business name. It is actually one of the most important aspects of starting a business, whether online or not.
With a strong brand, your customers will readily identify your business even when you are not actively marketing it.
That kind of brand recognition starts with your company logo, tagline, content, and even how you deal with customers.
While content and customer service may come later, what you need to do first is have a high-quality logo that can help establish your brand. One way to get one is to hire a logo designer who will take into consideration all the info that you can give about your company, and condense it in one well-made logo.
However, if you can’t afford the hundreds of dollars charged by professional designers, there is another way. You can go online to look for tools you can use. Most of these online tools don’t even require having a design background.
Recently, for example, a Canada-based startup, Logojoy, introduced the use of AI in the logo making industry. You simply add your business name and choose a number of designs you like, and you get a number of different logos that you can choose from.
Having a catchy name and a trendy logo that will stay in the minds of your customers is a must when establishing your brand. With the use of AI in logo making, having a good one at a very inexpensive price is now made possible.
Step 2: Use artificial intelligence to create a business website
Aside from having a good brand, another important step in making your business a success is to have a professional website.
Years ago, having a website done would have cost you thousands of dollars. Not anymore!
Similar to the logo design industry, there have also been a lot of innovation recently in the website creation and design field. Anyone now can make their own company website, and at a very small fraction of the cost of hiring a web designer.
Bookmark, for example, is leading this innovation as they continue to disrupt the website building world. Their AI-powered software simply asks the user a number of questions such as business name and industry, and uses this information to create a website in 30 seconds.
If you are not fully satisfied with that design, their AI software recreates the website within seconds. You can actually repeat this process indefinitely, and the AI will just keep on giving you a brand-new website with different images, sections, and other stuff that work perfectly for your industry until you are happy with the results.
Step 3: Drive traffic to your website
While it’s true that having a website made is not a difficult task nowadays, it doesn’t end there.
Once you have a website, and filled it with content, the next challenge is getting traffic. After all, if nobody knows you exist, how will you be able to sell your products and services?
The main focus of your business marketing, then, should be that more and more people are made aware of what you are offering. This can only be achieved if enough people are checking out your website regularly.
One method of making your site popular is to mention it on all your social media accounts like Facebook and Instagram. You can also start advertising on these platforms.
However, thanks to the power of artificial intelligence, business owners can now automate their marketing by using AI-powered marketing solutions such as Boomtrain. This platform uses AI-powered predictive intelligence to help automate several aspects of your marketing such as your email marketing and mobile push notifications.
Step 4: Provide quality customer support
Once you have created your brand, and succeeded in getting more traffic to your site, you will find that more and more people will be using your products or services.
Since no company or product is perfect, expect that some of your customers will be calling you.
You need, then, to set up a good customer support team. Keeping your clients happy is definitely a way to make your company a success.
Another option to providing customer support is to leverage, again, the power of artificial intelligence. AI can now handle automated customer service.
Solutions such as Nanorep, for example, provide businesses with an intelligent customer service bot which is likely to be the future of customer service and support.
These customer support bots are instant and work around the clock which means that they could provide quality support to your potential customers even when you’re sleeping. They don’t take vacation leaves, sick leaves, and are never late. As a result, customers get tended to in a timely manner, making them happy and loyal to your brand.
Artificial intelligence is indeed becoming so advanced that it might just put some companies out of business, especially those whose work relies solely on customer service, among others. AI will definitely continue to disrupt various industries.
As a business owner, you need to start leveraging the power of these technologies and use artificial intelligence to get an edge on your competitors.
Using services such as Logojoy and Bookmark allow you to save time and energy when establishing your brand, while tools such as Boomtrain and Nanorep empower you to become more efficient and effective in your marketing and customer service.
We don’t anticipate AI to put every industry out of business; however, we do believe it will empower professionals in these industries and help transform the way work is being done.