As more consumers are turning to mobile, geomarketing is becoming increasingly essential for marketers. Columnist Andy Lombard explains why it should be a key part of your marketing strategy. Andy Lombard on July 24, 2015 On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 … Continue reading Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting
Laurie Sullivan @lauriesullivan, (July 22, 2015) Advertisers are missing an opportunity to create new metrics to measure things like consumer sentiment. That was the consensus among experts during a panel on measuring content’s impact at the MediaPost OMMA LA conference Art & Science of Digital Advertising. In fact sentiment is the one thing marketers can’t … Continue reading Brands Missing Opportunity To Measure Consumer Sentiment
Stacy GoodmanJuly 21, 2015 I recently had the pleasure of discussing digital communities, marketing missteps and social creativity with Ashley Jones, Visual Branding Manager and Commercial Sales Coordinator for the Australia-based retailer Koskela. When asked to describe the brand’s social strategy, she offered the following in return: inspiring, community, joyful. Koskela joined Instagram during the … Continue reading How to Communicate Your Brand’s Core Values on Instagram
Brian ZuercherJuly 18, 2015 There are more reasons why you should activate influencers on Instagram. We have often written about the value of influencer marketing in promoting your brand, but you may not have realized a few other (and maybe more important) outcomes from your influencer marketing. Syndicatable content If you are using an influencer … Continue reading The 4 Other Reasons Brands Should Do Influencer Marketing
Kyle WongJuly 16, 2015 We’ve all heard the saying, “A photo is worth a thousand words.” But in today’s marketing landscape, a photo is also worth a thousand words of endorsement. Brands were originally created because businesses needed to convey a specific product identity and distinguish themselves from similar products. It was important to build a trusted household … Continue reading 4 Steps to Attract Customer Photos for Your Brand’s Social Campaigns
Apeksha HariharJuly 16, 2015 Cupid struck when brands and bloggers decided to mingle in early 2012. While the meet cute was just the right thing to drive meaningful conversations online – executing extraordinary work within this form of marketing can be highly stimulating. Blogger outreach programs have by far been my favorite style of social … Continue reading Brands & Bloggers = Love at First e-Sight
Andrew DennisJuly 15, 2015 Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company. While the power of a large, established brand can offer distinct advantages, there are also a … Continue reading Building Links for Big Brands
Marko SaricJuly 14, 2015 Welcome to our latest study in which we look at 5,000 Facebook pages and their growth, reach and engagement results in the month of May. Consider this your Facebook marketing round-up of the month. Not only do you see all the actual data that can help you run a page more … Continue reading Can You Compete Against The 43% Of Brands That Use Facebook Ads?
Sahail AshrafJuly 9, 2015 Social media can be an incredibly exciting place, and if you are a big car manufacturer it is even more exciting than usual, because you have hundreds of thousands of pounds to spend and the creative team behind your campaign that anyone else would kill for. It’s big money and it’s … Continue reading 8 Auto Brands That Are Showing Everyone Else How To Dominate Facebook
Sahail AshrafJuly 8, 2015 There are no two ways about it; videos on Facebook are becoming incredibly powerful. In fact, they are arguably becoming a necessity for any brand that wants to reach and engage with an audience. Recent research suggests this, and a number of brands are being open about their approach to video … Continue reading 9 Brands Perfecting The Art Of Facebook Video
