Tag Archives: Brands

5 Mistakes To Avoid When Creating Your Brand’s Website

Dafna SarnoffAugust 16, 2015 Hello, this is Dafna Sarnoff, your friendly CMO-in-a-box, back again to provide you with some marketing suggestions that I hope you find useful. If you want to be found in today’s crowded digital marketplace, having a great company website just isn’t enough. It’s essential that you optimize your site for search … Continue reading 5 Mistakes To Avoid When Creating Your Brand’s Website →

Why B2B Brands Should Connect with Customers on Instagram

B2B

Kaitlin LoyalAugust 14, 2015 Instagram is the fastest growing social network right now, according to the Pew Research Internet Project. There are currently 300 million IGers posting pictures of more than just their perfectly framed lunch, and nearly half of the app’s users scroll through their feed of filtered photographs every day. Instagram provides opportunity … Continue reading Why B2B Brands Should Connect with Customers on Instagram →

Why Brands Need A Social Marketing Team To Manage Real-Time Engagement

Branding In Social Media

ZOG DigitalAugust 6, 2015 Facebook recently released three new features, putting the spotlight on new ways to streamline the communication between brands and users in real-time. As the responsibility of social engagement for brands grows, they must ramp up their community management and social media marketing strategy to capture digital authority. Facebook Mentions The first … Continue reading Why Brands Need A Social Marketing Team To Manage Real-Time Engagement →

Twitter 122-Page Customer Service Playbook For Brands

Twitter

Fewer than 30% of questions to brands on Twitter were answered in Q2 of 2015. Twitter’s new guide will help businesses do better and cut their customer service costs. Martin Beck on August 6, 2015 Complaining about poor service on social media might be the new national pastime. But most brands are still doing a … Continue reading Twitter 122-Page Customer Service Playbook For Brands →

Why Staffing Supplier Brands Should Be Important To MSP’s

Outsourcing

Len AprilJuly 31, 2015 Branding is still all the rage We’ve written before about the importance of both consumer and employment brands in the digital age. Today’s consumers, for instance, place more emphasis on peer reviews in social media than a critic’s opinion in a paper of record. And according to LinkedIn studies, employment brand … Continue reading Why Staffing Supplier Brands Should Be Important To MSP’s →

Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting

Branding

As more consumers are turning to mobile, geomarketing is becoming increasingly essential for marketers. Columnist Andy Lombard explains why it should be a key part of your marketing strategy. Andy Lombard on July 24, 2015 On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 … Continue reading Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting →

Brands Missing Opportunity To Measure Consumer Sentiment

Branding

Laurie Sullivan @lauriesullivan, (July 22, 2015) Advertisers are missing an opportunity to create new metrics to measure things like consumer sentiment. That was the consensus among experts during a panel on measuring content’s impact at the MediaPost OMMA LA conference Art & Science of Digital Advertising. In fact sentiment is the one thing marketers can’t … Continue reading Brands Missing Opportunity To Measure Consumer Sentiment →

How to Communicate Your Brand’s Core Values on Instagram

Instagram Marketing

Stacy GoodmanJuly 21, 2015 I recently had the pleasure of discussing digital communities, marketing missteps and social creativity with Ashley Jones, Visual Branding Manager and Commercial Sales Coordinator for the Australia-based retailer Koskela. When asked to describe the brand’s social strategy, she offered the following in return: inspiring, community, joyful. Koskela joined Instagram during the … Continue reading How to Communicate Your Brand’s Core Values on Instagram →