In a customer-centric world, social insights are the key to creating effective media partnerships, blog posts, commercials and more, says columnist John Donnelly III. John Donnelly III on July 7, 2015 Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart … Continue reading How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign
Priyanka RavaniJuly 5, 2015 June 30th 2015 was exactly a second longer than most days. So instead of the day ending at 23:59:59, the clocks were moved to 23:59:60 and then came the next day. That is called a leap second! This has been the 27th adjustment since the practice began in 1972, reason being … Continue reading How Brands on Twitter Went Creative During the Leap Second
Francis TrappJuly 1, 2015 Recently, Instagram unveiled a new advertising solution to help brands improve efficacy of Instagram-based marketing by integrating external links such as “Buy Now” and “Learn More” within Instagram’s existing interface. The rollout includes a new application programming interface (API) that accommodates a wider variety of advertisements. Capitalizing on the constant stream of … Continue reading Instagram Marketing: What Instagram’s New Ad Business Means for Brands
William ComcowichJune 30, 2015 Photo credit: Jay Peroni Blogs have grown to become a major marketing and PR channel. Some blogs are highly influential, with readerships that rival those of major media outlets. Many bloggers have attracted enormous social media followings and their posts can hold substantial sway. PR and marketing are now reaching out … Continue reading Should Brands Pay Bloggers For Media Placements?
Kylie Jane WakefieldJune 23, 2015 Video is a crucial part of any content and social media marketing campaign. If you utilize it, you can connect with customers on a more personal level, provide visual learners with content they will readily digest, and tap into audiences on various platforms. Video usage is growing at a … Continue reading How Brands Are Using Social Video
Nikhil SharmaJune 17, 2015 The landscape of newsrooms everywhere is rapidly changing as more brands employ native advertising to generate brand awareness. A recent Forbes article talks about the once linear progression of stories. The reporter would write the story, it’d go through a series of edits, and then it’d be published, reaching the end … Continue reading Using Native Advertising to Expose Your Brand’s Voice
Susan SolovicJune 17, 2015 For the last eight years Tenet Partners has published its list of the “Top 100 Most Powerful Brands.” The variety of brands on this list is always remarkable and there are certainly a wide range of industries represented. For example, within the top 10 you have a soft drink maker (Coca-Cola … Continue reading Learn From How The Top Brands Use Social Media
Anthony ThomasJune 14, 2015 Last week, Instagram announced plans to open up their advertising platform to all brands, after a successful limited trial provided outstanding results. With Instagram ad recall rates 2.9x above usual rates for online advertising and engagement rates on promoted photos up to 400% higher than that of organic posts, marketers are likely to adopt Instagram with little … Continue reading Customers Consistently Ignored By Brands On Instagram
Alex CharalambousJune 14, 2015 Over the years, social media has evolved from being simply a social network to becoming a powerful marketing tool. Many of the social media giants have already monetized their platforms with paid advertising and promoted content. This “pay for play” option has allowed brands to further engage with their audience while … Continue reading Pinterest and Instagram Roll Out New Marketing Features for Brands
Evan CumminsJune 12, 2015 When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too. However, when done the wrong way, it … Continue reading Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes
