Brian ZuercherJuly 18, 2015 There are more reasons why you should activate influencers on Instagram. We have often written about the value of influencer marketing in promoting your brand, but you may not have realized a few other (and maybe more important) outcomes from your influencer marketing. Syndicatable content If you are using an influencer … Continue reading The 4 Other Reasons Brands Should Do Influencer Marketing
Kyle WongJuly 16, 2015 We’ve all heard the saying, “A photo is worth a thousand words.” But in today’s marketing landscape, a photo is also worth a thousand words of endorsement. Brands were originally created because businesses needed to convey a specific product identity and distinguish themselves from similar products. It was important to build a trusted household … Continue reading 4 Steps to Attract Customer Photos for Your Brand’s Social Campaigns
Apeksha HariharJuly 16, 2015 Cupid struck when brands and bloggers decided to mingle in early 2012. While the meet cute was just the right thing to drive meaningful conversations online – executing extraordinary work within this form of marketing can be highly stimulating. Blogger outreach programs have by far been my favorite style of social … Continue reading Brands & Bloggers = Love at First e-Sight
Andrew DennisJuly 15, 2015 Link acquisition for enterprise level companies is unique. A link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company. While the power of a large, established brand can offer distinct advantages, there are also a … Continue reading Building Links for Big Brands
Marko SaricJuly 14, 2015 Welcome to our latest study in which we look at 5,000 Facebook pages and their growth, reach and engagement results in the month of May. Consider this your Facebook marketing round-up of the month. Not only do you see all the actual data that can help you run a page more … Continue reading Can You Compete Against The 43% Of Brands That Use Facebook Ads?
Sahail AshrafJuly 9, 2015 Social media can be an incredibly exciting place, and if you are a big car manufacturer it is even more exciting than usual, because you have hundreds of thousands of pounds to spend and the creative team behind your campaign that anyone else would kill for. It’s big money and it’s … Continue reading 8 Auto Brands That Are Showing Everyone Else How To Dominate Facebook
Sahail AshrafJuly 8, 2015 There are no two ways about it; videos on Facebook are becoming incredibly powerful. In fact, they are arguably becoming a necessity for any brand that wants to reach and engage with an audience. Recent research suggests this, and a number of brands are being open about their approach to video … Continue reading 9 Brands Perfecting The Art Of Facebook Video
In a customer-centric world, social insights are the key to creating effective media partnerships, blog posts, commercials and more, says columnist John Donnelly III. John Donnelly III on July 7, 2015 Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart … Continue reading How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign
Priyanka RavaniJuly 5, 2015 June 30th 2015 was exactly a second longer than most days. So instead of the day ending at 23:59:59, the clocks were moved to 23:59:60 and then came the next day. That is called a leap second! This has been the 27th adjustment since the practice began in 1972, reason being … Continue reading How Brands on Twitter Went Creative During the Leap Second
Francis TrappJuly 1, 2015 Recently, Instagram unveiled a new advertising solution to help brands improve efficacy of Instagram-based marketing by integrating external links such as “Buy Now” and “Learn More” within Instagram’s existing interface. The rollout includes a new application programming interface (API) that accommodates a wider variety of advertisements. Capitalizing on the constant stream of … Continue reading Instagram Marketing: What Instagram’s New Ad Business Means for Brands
