by Becca Crouse March 29, 2016March 29, 2016 This month, Instagram announced its plans to apply a relevancy algorithm to its main feed, which would no longer display images or videos in chronological order. Instead, the company explained the algorithm will pull and show posts in an order based on the “likelihood you’ll be interested … Continue reading How Brands Can Master Instagram’s New Relevancy Algorithm
by Len April March 29, 2016 Follow @ZenithtalentMarch 29, 2016 Spring is a fantastic time of year. It’s the season when we leave the darkness of winter behind, clear the way for new opportunities ahead, and build or strengthen relationships. For businesses, it’s a time to shake loose the dust, tune-up processes, experiment with new … Continue reading Strong Staffing Supplier Brands Help MSPs Uncover Exceptional Talent
by Adam Frankel March 17, 2016 Follow @FrankelInteractMarch 17, 2016 SEO practices are never static, they are always changing. The ones that are trending today will be gone tomorrow, and new trends will arrive. What changes are we supposed to see in 2016? Let’s find out Value-oriented content Content marketing is now the bottomline of … Continue reading How These 4 SEO Trends Can Benefit Brands in 2016
by Katerina Petropoulou March 16, 2016 Follow @kat_petropoulouMarch 16, 2016 There are different ways of defining success on social media. A large audience for example, is the one but not the only indicator of a successful brand. Other metrics of success could be traffic or leads generation, engagement, brand awareness or even sales. However, a … Continue reading What Makes Brands Really Successful On Social Media
Pinterest is expanding its ad-targeting options as it opens up to all small- and medium-sized business advertisers in the US. Tim Peterson on March 8, 2016 Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’ customer databases. Since then … Continue reading Pinterest lets brands target ads to people in their customer databases
by Personal Branding Blog February 18, 2016February 18, 2016 Search engine marketing has transformed over the last couple of years, and many brands may have seen a change in their visibility in the search engines as a result. Social media is now a large influence in the way people look for information, which is driven … Continue reading How Personal Brands Can Succeed with SEO for 2016
by Steven Tulman February 17, 2016 Follow @StevenTulmanFebruary 17, 2016 As many brands realize, the best audience to target for marketing purposes are women, and even more specifically – the mother community. These modern day moms are not what they used to be. Today, in between work, social commitments and taking care of families, … Continue reading Why Are Brands Turning to Social Media Influencers?
by Tukan Das February 8, 2016 Follow @tdasFebruary 8, 2016 From broad to specific. Public to personal. Over the past several years, marketing has transitioned from a discipline that broadcasted general messages to a wide audience in the hopes that something sticks, to one that zooms in on the individual. Thanks in large part to … Continue reading 5 Ways Social Media Helps Brands Personalize Their Marketing
by Srna Bogunovic February 4, 2016February 4, 2016 Quick question: When is the last time you deleted a promotional email from your inbox or marked it as “spam”? Probably a few minutes ago. Well, that’s exactly what B2B buyers are doing to your marketing messages (i.e. tuning them out). What does grab our attention is … Continue reading 5 Inspiring B2C Referral Program Examples For B2B Brands
by Jake Camacho February 4, 2016February 4, 2016 There’s nothing like watching an event in person but, for many modern consumers, livestreaming is the next best thing. And for marketers, it may just be the next big thing. Since their release in early 2015, apps like Periscope and Meerkat have already generated a ton of … Continue reading Livestreaming 101: The Starter’s Guide To Livestreaming For Brands
