Still in its early stages, Facebook Live is already proving to be a worthwhile platform for Dunkin’ Donuts, Tastemade and The Young Turks news network. Amy Gesenhues on June 13, 2016 From exploding watermelons to moms in Chewbacca masks, Facebook Live is quickly proving its power to win a sizable number of viewers, comments and … Continue reading How 3 brands are using Facebook Live to connect, engage & inspire their fans
by Personal Branding Blog June 11, 2016June 11, 2016 Great content for your personal brand’s blog is a good start, but what about spreading the word in order to attract more readers? There are many effective strategies available, including cross promotion on social media and other publishing platforms. Key steps can also ensure your content … Continue reading 5 Ways To Promote Your Personal Brand’s Blog
by Sahail Ashraf June 10, 2016 Follow @TalcontentJune 10, 2016 Snapchat is one of those things that you either get or you don’t. When it first arrived, people were genuinely in quiet awe of it. Alongside that awe was plenty of confusion. How was it supposed to be used? You created what were essentially fleeting … Continue reading How Brands Can Get A Head Start On Snapchat
by Laura Donovan June 10, 2016 Follow @thewordproJune 10, 2016 Adam Mosseri, VP of Facebook Product Management, recently gave some advice and guidelines on how businesses can successfully navigate the Facebook News Feed algorithm and reach their followers by actually getting their content to the users’ News Feeds. Mosseri pointed out four key measures that … Continue reading How to Maximize Your Brand’s Reach on Facebook and Get Your Messages Seen
by Adam Frankel June 3, 2016 Follow @FrankelInteractJune 3, 2016 Mobile apps function provide leverage for brands that are eager to find new ways to promote themselves. In the world of mobile apps, traffic distribution is unbalanced. Rand Fishkin informed us from his Whiteboard Friday that the top 25 to 50 apps get almost 80% … Continue reading How Brands can Leverage Snapchat for Promotion
How do you go beyond being just mobile-friendly to become mobile-first? Columnist Bryson Meunier talks to three leaders in the space to gain some insight. Bryson Meunier on June 2, 2016 Before Google’s mobile update in April of last year, 40 percent of sites were not mobile-friendly. This is why it’s so remarkable to find … Continue reading 3 big brands on the cutting edge of mobile share secrets to their mobile-first success
Instagram’s new tools for brands with business profiles include a way to track posts’ impressions counts and break down follower bases. Tim Peterson on May 31, 2016 Neirfy / Shutterstock.com No one really knows how many people actually had a chance to see one of their Instagram posts. They know the potential audience based on … Continue reading Instagram will tell brands how many times their organic posts are shown
by Arik Hanson May 1, 2016May 1, 2016 It’s no secret: Video on Facebook has exploded in the last couple years. In fact, recent numbers tell us Facebook video for brands is increasing at an astronomical rate (8 BILLION daily video views!). So, we know brands are using video more and more. But, did you … Continue reading The (Almost) All-Video Newsfeed: How 5 Brands Are Using Video (Almost) Exclusively on Facebook
by Gary Thompson April 29, 2016 Follow @sociallyINApril 29, 2016 By now you are undoubtedly aware that Social Media is a wonderful tool for businesses. Although it is an excellent avenue for promoting your brand, its nature is quite different than that of traditional advertising. Among many other factors, one of the biggest is the … Continue reading 4 Tips For Your Brand’s Engagement on Social Media
by Personal Branding Blog April 28, 2016April 28, 2016 Great content is just one way a personal brand can become established as an industry leader. Another effective method are online webinars where your audience can get to know you better, which increases your chances of a sale. In order to attract new leads for your … Continue reading The Three Step Webinar Formula For Personal Brands
