by Katerina Petropoulou March 16, 2016 Follow @kat_petropoulouMarch 16, 2016 There are different ways of defining success on social media. A large audience for example, is the one but not the only indicator of a successful brand. Other metrics of success could be traffic or leads generation, engagement, brand awareness or even sales. However, a … Continue reading What Makes Brands Really Successful On Social Media
Pinterest is expanding its ad-targeting options as it opens up to all small- and medium-sized business advertisers in the US. Tim Peterson on March 8, 2016 Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’ customer databases. Since then … Continue reading Pinterest lets brands target ads to people in their customer databases
by Personal Branding Blog February 18, 2016February 18, 2016 Search engine marketing has transformed over the last couple of years, and many brands may have seen a change in their visibility in the search engines as a result. Social media is now a large influence in the way people look for information, which is driven … Continue reading How Personal Brands Can Succeed with SEO for 2016
by Steven Tulman February 17, 2016 Follow @StevenTulmanFebruary 17, 2016 As many brands realize, the best audience to target for marketing purposes are women, and even more specifically – the mother community. These modern day moms are not what they used to be. Today, in between work, social commitments and taking care of families, … Continue reading Why Are Brands Turning to Social Media Influencers?
by Tukan Das February 8, 2016 Follow @tdasFebruary 8, 2016 From broad to specific. Public to personal. Over the past several years, marketing has transitioned from a discipline that broadcasted general messages to a wide audience in the hopes that something sticks, to one that zooms in on the individual. Thanks in large part to … Continue reading 5 Ways Social Media Helps Brands Personalize Their Marketing
by Srna Bogunovic February 4, 2016February 4, 2016 Quick question: When is the last time you deleted a promotional email from your inbox or marked it as “spam”? Probably a few minutes ago. Well, that’s exactly what B2B buyers are doing to your marketing messages (i.e. tuning them out). What does grab our attention is … Continue reading 5 Inspiring B2C Referral Program Examples For B2B Brands
by Jake Camacho February 4, 2016February 4, 2016 There’s nothing like watching an event in person but, for many modern consumers, livestreaming is the next best thing. And for marketers, it may just be the next big thing. Since their release in early 2015, apps like Periscope and Meerkat have already generated a ton of … Continue reading Livestreaming 101: The Starter’s Guide To Livestreaming For Brands
by Bernie Borges February 3, 2016 Follow @bernieborgesFebruary 3, 2016 As we all fall victim to content overload, brands seek new ways to get their content in front of receptive audiences. One approach that has the potential to pay big dividends, but often goes overlooked, is employee advocacy. In a recent podcast recording, Julio Viskovich, … Continue reading Tap into Your Brand’s Biggest Marketing Asset – Employees
by Laura Jefferson January 29, 2016January 29, 2016 Not only do we have to keep up with Facebook, Instagram, and Twitter these days, but Snapchat is rapidly making its way to the top in the race for social media users. As a 20-something, I fall right into the 18-32 year old age range that makes … Continue reading Snap to It, Already: How Brands are Using Snapchat as a Marketing Tool
by Sahail Ashraf January 23, 2016 Follow @TalcontentJanuary 23, 2016 Brands are forever trying to find their way on Facebook and it really isn’t as hard as it might at first seem. But it is easy to flounder after a little bit of success. With organic reach suffering somewhat on the platform, brands are looking … Continue reading The Beginner’s Guide To Facebook Groups For Brands
