by Bernie Borges February 3, 2016 Follow @bernieborgesFebruary 3, 2016 As we all fall victim to content overload, brands seek new ways to get their content in front of receptive audiences. One approach that has the potential to pay big dividends, but often goes overlooked, is employee advocacy. In a recent podcast recording, Julio Viskovich, … Continue reading Tap into Your Brand’s Biggest Marketing Asset – Employees
by Laura Jefferson January 29, 2016January 29, 2016 Not only do we have to keep up with Facebook, Instagram, and Twitter these days, but Snapchat is rapidly making its way to the top in the race for social media users. As a 20-something, I fall right into the 18-32 year old age range that makes … Continue reading Snap to It, Already: How Brands are Using Snapchat as a Marketing Tool
by Sahail Ashraf January 23, 2016 Follow @TalcontentJanuary 23, 2016 Brands are forever trying to find their way on Facebook and it really isn’t as hard as it might at first seem. But it is easy to flounder after a little bit of success. With organic reach suffering somewhat on the platform, brands are looking … Continue reading The Beginner’s Guide To Facebook Groups For Brands
by Juliet Carnoy January 22, 2016 Follow @julietcarnoyJanuary 22, 2016 Brands are tapping into the value of the Instagram re-gram and are reposting real customer content from their branded handles. Why? It can accomplish a variety of marketing goals—from building an online community, generating brand awareness, to driving more sales. If you’re new to the … Continue reading 3 Ways for Brands to Repost on Instagram
by Jessica Johnson January 22, 2016January 22, 2016 Social media provides a way for people to come together and share their thoughts, favorite brands, and generally stay in contact with one another. It’s also an excellent way for brands to convey their company messages and brand voices. These platforms open the door for just about … Continue reading The Most Entertaining Brands on Social Media You Should Be Following
by Personal Branding Blog January 15, 2016January 15, 2016 The goal of marketing online is for your personal brand to be seen as a valuable and trusted resource. What you may not realize is there are a lot of spam or fake accounts you may be connected with on social media. In order to be … Continue reading Improve Your Personal Brand’s Connections on Social Media
by Jonathan Yefet January 15, 2016 Follow @DirectIQJanuary 15, 2016 Time and again, email proves how strong it is as a marketing channel, always proving to be a number one choice among marketers. That said, the folks at Yesmail recently conducted an awesome study into industry practices and goals that email marketers have in 2016. … Continue reading When Email Marketing, Brands Are Failing at Personalization and Cross-Channel Integration
by Stephanie Wharton January 8, 2016January 8, 2016 Last year, we established that Instagram is an influential force in the fashion industry. The platform has provided fashion figures and fans with the ability to share and consume content in an incredibly unique way. Fashion brands bought into it, too. Retailers from Forever 21 to Nordstrom … Continue reading These 7 Brands Prove Instagram Is For Everyone
by Vitaly Pecherskiy January 7, 2016 Follow @vitalypecherskiJanuary 7, 2016 Sellers have vied for consumer attention ever since the birth of commerce when people began buying and selling goods for profit, and the transition from the physical marketplace to a digital one has only intensified this battle. Matthew B. Crawford, an American writer and research … Continue reading What Does the FTC’s New Native Advertising Guidance Mean for Brands?
by Danny Wong January 6, 2016 Follow @dannywong1190January 6, 2016 At the end of its third year, the average ecommerce company generates $ 1.1M in revenue per month, according to research from business intelligence company RJMetrics. But the most successful ecommerce stores have a different story. “After three years, companies in the top quartile have … Continue reading 11 Lucrative Ideas For Thriving eCommerce Brands
