by Laurie Sullivan @lauriesullivan, July 19, 2016, 3:54 PM Authenticity goes a long way. Just ask Joanna Franco, co-creator of “Shut Up and Go.” She moved to Los Angeles from Brazil by way of New York. Now she supports brands like AT&T by co-hosting a YouTube travel channel with co-creator Damon, feeding content to nearly 415,000 … Continue reading Brands Eager For Authentic Influencers
by Ami Iannone July 24, 2016July 24, 2016 While instant worldwide name recognition is nothing to scoff at, sometimes legacy brands find themselves pigeonholed into a single category or exclusively defined by the original products that brought them success. This can be a tough bind for companies trying to revitalize brands that seem ancient in … Continue reading Influencers Can Breathe New Life Into Legacy Brands
by Arik Hanson July 22, 2016July 22, 2016 By now, most of us know that video is completely taking over Facebook. We heard as much from Contently last week. Heck, some brands are going to an (almost) all-video newsfeed (ah-em, Oreo). But, thanks to a new piece of functionality recently rolled out by Facebook, brands … Continue reading Why Aren’t More Brands Using Facebook 360 Photos So Far?
by Susan Frech July 19, 2016 Follow @SueFrechJuly 19, 2016 A few weeks ago, Facebook dropped another one of its algorithm “bombs.” The social media juggernaut announced it would now heavily prioritize posts shared and published by Facebook friends, rather than those posted by pages. The change has enormous implications for businesses that have been … Continue reading 4 Ways Brands Can Combat Facebook’s News Feed Change
by Arik Hanson July 18, 2016July 18, 2016 These days, you can’t read too much in the digital marketing realm without running into someone talking about how hugely popular podcasting has become. Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. But, … Continue reading The Not-so-secret Way Brands Are Creating Podcasts (Without Exhausting Internal Resources)
by Rebecca Lee White July 9, 2016 Follow @rleewhiteJuly 9, 2016 Have you learned how to use Snapchat for your brand? Don’t worry if you feel lost in the Snapchat interface; the network is often confusing for new users. I’ll walk you through each of the main Snapchat screens and the steps you can take … Continue reading Snapchat for Brands: How to Navigate the Interface
by Brittany Laeger July 8, 2016July 8, 2016 Hey marketers, do you remember the glory days of Facebook when you could publish a post and a large percentage of your fans and followers would get that content delivered right to their newsfeed? Sadly, those days are long gone and now we live in a world … Continue reading Understanding Facebook Live Video for Pages and Brands
by Laurie Sullivan @lauriesullivan, June 29, 2016 An increasing amount of digital video content these days ends up on television, according to Jamie Byrne, director of YouTube Creators. “Digiorno used their digitally created content that first ran on YouTube for television spots,” he said. The Digiorno ads featuring prominent YouTube creators are intended to connect with Millennials. … Continue reading Brands Take YouTube Talent To Television To Connect With Millennials
TrackMaven has released a report of how Fortune 500 companies are engaging with Instagram. Some of the findings may surprise you. Tamar Weinberg on June 29, 2016 What insights can you learn from Fortune 500 brands using Instagram? TrackMaven has your answer. After analyzing over 40,000 unique social posts on the image sharing network, … Continue reading Report: What marketers can learn from the biggest brands on Instagram
by Personal Branding Blog June 26, 2016June 26, 2016 A good reputation online starts with a professional presence online for your personal brand. The design and content of your website is the first impression your visitors encounter, which will cause them to either leave or want to know more. A well optimized website can bring … Continue reading Optimize Your Brand’s Website for More Visibility
