by Albane FlamantSeptember 9, 2016 With over 500 million monthly active users, Instagram has become a prime target for brands trying to reach new audience segments. After all, an image is worth a thousand words (and works in several languages). Yet how do you make the most of this social network? How do you regularly … Continue reading 10 Brands Killing It On Instagram In 2016
Facebook Pages can now give other Pages permission to cross-post their videos without those other Pages needing to upload the video to Facebook themselves. Tim Peterson on September 8, 2016 Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for free through the publishers’ … Continue reading Facebook makes it easier for brands to cross-post videos produced by publishers
by Denise Chan Follow @denisechan26August 25, 2016 You open Instagram and you can practically taste the photos. Fresh, flaky apple pie. Rich, gooey caramel infused brownies. Iced cold lemonade dripping with condensation. Food brands are crushing it on the channel with their crisp photos and high engagement. With more than 183 million photos tagged under … Continue reading How Top Food Brands Create Drool-Worthy Instagram Accounts
by Personal Branding BlogAugust 24, 2016 A professional email is just the first step to generating new leads and sales for your personal brand. In order to be successful, there must be a way to capture your reader’s attention and compel them to want to know more. How is your email communication with your subscribers? … Continue reading Boost Your Brand’s Email Conversions With These 5 Tips
by Arik HansonAugust 23, 2016 Before you click away, I encourage you to read on. Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. Because, I’m starting to believe it might. Brands have long (well, as least for the last … Continue reading How Long Before Brands Completely Abandon Twitter?
Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other. Megan Hannay on August 17, 2016 With each new issue, “all the news that’s fit to print,” the famous New York Times slogan, comes closer to an anachronism. Earlier this year, Pew … Continue reading Local journalism, meet branded content: What the decline in print means for brands
Promoted Stickers marks Twitter’s latest attempt — and the latest example of a trend — to inject brands not only into people’s content feeds but into the actual content. Tim Peterson on August 15, 2016 Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also … Continue reading Twitter turns stickers into ads for brands, but won’t say how it’s charging for them
by Disha Dinesh Follow @Disha_DeeAugust 16, 2016 What is an employee advocacy program? It is an organized effort at encouraging employees to share curated content on social media. What makes an employee advocacy program powerful? 1. It increases your social media reach by as much as 100-500X2. When your employees share your content, social media … Continue reading Top 5 Social Media Employee Advocacy Platforms to Boost Your Brand’s Reach on Social
by Laurie Sullivan, Staff Writer @lauriesullivan, August 9, 2016 About 48% of views that a campaign will gain occur in its first week after it goes live, followed by 22% during the second week and 90% happening within the first month, according to a study on content released Tuesday. Click-through rates (CTRs) on mobile devices … Continue reading Brands Produce More Variations For Fewer Campaigns
by Sahail Ashraf Follow @TalcontentAugust 8, 2016 The world’s TV screens and web feeds are full of action from the Rio Olympics. This means plenty of excitement and competition. What it probably doesn’t mean this time around is a corresponding glut of coverage by brands online. This is because unless you’re a sponsor (and this … Continue reading Rio 2016: A Tricky Time For Brands On Social Media
