by Laurie Sullivan, Staff Writer @lauriesullivan, August 9, 2016 About 48% of views that a campaign will gain occur in its first week after it goes live, followed by 22% during the second week and 90% happening within the first month, according to a study on content released Tuesday. Click-through rates (CTRs) on mobile devices … Continue reading Brands Produce More Variations For Fewer Campaigns
by Sahail Ashraf Follow @TalcontentAugust 8, 2016 The world’s TV screens and web feeds are full of action from the Rio Olympics. This means plenty of excitement and competition. What it probably doesn’t mean this time around is a corresponding glut of coverage by brands online. This is because unless you’re a sponsor (and this … Continue reading Rio 2016: A Tricky Time For Brands On Social Media
by Laurie Sullivan, Staff Writer @lauriesullivan, August 1, 2016, 12:54 PM It seems shocking, but 48% of companies and 46% of agencies participating in a study from Econsultancy, in partnership with Adobe Marketing Cloud released Friday, still don’t have a mobile advertising and marketing strategy. Some 32% of companies and 43% of agencies say they have … Continue reading Nearly Half Of Brands, Agencies Still Don’t Have A Mobile Strategy
by Adam Frankel August 1, 2016 Follow @FrankelInteractAugust 1, 2016 Millennials make up a large percentage of shoppers. The more insights a brand gathers about millennials and about their purchasing habit, the better it leverages them. In this article, we’ll have a look at stats related to millennials and deduce actionable insights from them. This … Continue reading Why Understanding Millennial Customers is Crucial for Brands
by Sahail Ashraf July 29, 2016 Follow @TalcontentJuly 29, 2016 Facebook is a funny old thing, and one of the funniest aspects of Facebook right now for brands is that even the most ‘up-and-coming’ brands are pretty much rocking it on the platform. The brands we are going to be looking at today are ‘up … Continue reading 5 Up-And-Coming Brands On Facebook And The Lessons We Can Learn From Them
Marketers on the forefront of live video tell what they’ve learned about content creation, production details and managing comments. Amy Gesenhues on July 28, 2016 at 9:30 am For brands and agencies wanting more engagement and wider exposure, live video is where it’s at – but producing a live broadcast that gets real results isn’t … Continue reading How to go live: Brands & agencies share their top tips for live video broadcasts
By Joe Cox July 25th, 2016 Social media has changed the way we shop for services and products. According to Hubspot, consumers are a whopping 71% more likely to buy from a company if a social connection has recommended them on social media. This is brand advocacy and it happens all the time, unprompted and … Continue reading 11 Techniques To Identify Your Brand’s Evangelists
by Laurie Sullivan @lauriesullivan, July 19, 2016, 3:54 PM Authenticity goes a long way. Just ask Joanna Franco, co-creator of “Shut Up and Go.” She moved to Los Angeles from Brazil by way of New York. Now she supports brands like AT&T by co-hosting a YouTube travel channel with co-creator Damon, feeding content to nearly 415,000 … Continue reading Brands Eager For Authentic Influencers
by Ami Iannone July 24, 2016July 24, 2016 While instant worldwide name recognition is nothing to scoff at, sometimes legacy brands find themselves pigeonholed into a single category or exclusively defined by the original products that brought them success. This can be a tough bind for companies trying to revitalize brands that seem ancient in … Continue reading Influencers Can Breathe New Life Into Legacy Brands
by Arik Hanson July 22, 2016July 22, 2016 By now, most of us know that video is completely taking over Facebook. We heard as much from Contently last week. Heck, some brands are going to an (almost) all-video newsfeed (ah-em, Oreo). But, thanks to a new piece of functionality recently rolled out by Facebook, brands … Continue reading Why Aren’t More Brands Using Facebook 360 Photos So Far?
