Tag Archives: Brands

Financial Brands Plan An Email Spending Boost in 2020

Financial Brands Plan An Email Spending Boost in 2020 by Ray Schultz , August 27, 2019 Email is the second most popular channel among financial brands, judging by a new study commissioned by Dianomi, a native ad platform, and Gramercy Institute. Of the financial marketers polled, 33.7% plan to increase their spending on email in … Continue reading Financial Brands Plan An Email Spending Boost in 2020 →

4 Lessons Marketers Can Learn From Big Brands On Twitter

Branding Lessons

Jared Atchison — August 26, 2019 — August 26, 2019 Big brands have no problem racking up thousands to millions of followers on their social media and gaining the attention of just as many people. Growing your social media means building brand awareness, encouraging engagement, and increasing revenue for your business. With more than 269 … Continue reading 4 Lessons Marketers Can Learn From Big Brands On Twitter →

Consumers believe brands benefit more from personal data sharing than they do

Branding Lessons

New Factual survey shows the complex state of consumer attitudes toward personal and location data privacy. Greg Sterling on August 21, 2019 There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but are typically fairly abstract. By contrast, privacy and data sharing are … Continue reading Consumers believe brands benefit more from personal data sharing than they do →

eCommerce Platforms are an Uphill Battle for Luxury Brands

eCommerce Platforms

Michael Begg — August 13, 2019 — August 13, 2019 The deck is stacked against luxury brands when it comes to the major eCommerce platforms. Amazon, Target and Walmart all have intricacies that make breaking through as a luxury brand difficult. Some of the challenges are structural with the platform themselves – but shifting consumer … Continue reading eCommerce Platforms are an Uphill Battle for Luxury Brands →

Could hands-free smartphones change how consumers interact with brands?

Mobile Engagement

The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital engagement. Jennifer Cannon on July 29, 2019 Google revealed a number of Pixel 4 features Monday, including facial recognition and hands-free controls thanks to Google’s Soli project. In a blog post, Google detailed how Pixel 4 owners … Continue reading Could hands-free smartphones change how consumers interact with brands? →

Pinterest Lets Brands Create Ad Campaigns From Mobile Devices

Pinterest Marketing

Pinterest Lets Brands Create Ad Campaigns From Mobile Devices by Gavin O’Malley @mp_gavin, July 25, 2019 Pinterest rolls out a new feature this week that gives businesses the ability to more easily create and manage ad campaigns directly from mobile devices. The Mobile Ad Tools add to a growing number of self-service offerings that Pinterest … Continue reading Pinterest Lets Brands Create Ad Campaigns From Mobile Devices →

Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served

eCommerce Tools

Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served by Laurie Sullivan @lauriesullivan, July 16, 2019 Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households that have been served-over-the top (OTT) and connected television (CTV) ads. The technology allows advertisers to measure the effectiveness on … Continue reading Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served →

Twitter ArtHouse launches to give brands more access to creators, influencers

Twitter Tools

The ArtHouse team includes content strategists, digital producers and influencer marketing specialists. Amy Gesenhues on July 11, 2019 Twitter is launching a new initiative to help connect brands with influencers and creators. Twitter ArtHouse will involve a global team of content strategists, digital producers and influencer marketing specialists and offer video editing and live broadcasting … Continue reading Twitter ArtHouse launches to give brands more access to creators, influencers →

Customized Messages And What Brands Need To Focus On

Branding Trends

Customized Messages And What Brands Need To Focus On by Laurie Sullivan @lauriesullivan, Yesterday IgnitionOne, which once focused intently on search advertising and marketing, has spent the past few years analyzing data to determine its best use for brands. Now the company hopes its focus on real-time channels, from performance marketing to customer experience, will … Continue reading Customized Messages And What Brands Need To Focus On →

SMBs Must Optimize Digital Processes to Compete Against Leading Brands

Small Business

Andrew Filev — June 25, 2019 — June 25, 2019 SMB owners rarely have the luxury of stepping back to evaluate productivity in their organizations. They’re too busy doing the hard work of driving growth themselves, carrying a herculean number of tasks on their shoulders. As a result, small businesses frequently suffer from poor processes … Continue reading SMBs Must Optimize Digital Processes to Compete Against Leading Brands →