Tag Archives: Brands

Twitter ArtHouse launches to give brands more access to creators, influencers

The ArtHouse team includes content strategists, digital producers and influencer marketing specialists. Amy Gesenhues on July 11, 2019 Twitter is launching a new initiative to help connect brands with influencers and creators. Twitter ArtHouse will involve a global team of content strategists, digital producers and influencer marketing specialists and offer video editing and live broadcasting … Continue reading Twitter ArtHouse launches to give brands more access to creators, influencers →

Customized Messages And What Brands Need To Focus On

Branding Trends

Customized Messages And What Brands Need To Focus On by Laurie Sullivan @lauriesullivan, Yesterday IgnitionOne, which once focused intently on search advertising and marketing, has spent the past few years analyzing data to determine its best use for brands. Now the company hopes its focus on real-time channels, from performance marketing to customer experience, will … Continue reading Customized Messages And What Brands Need To Focus On →

SMBs Must Optimize Digital Processes to Compete Against Leading Brands

Small Business

Andrew Filev — June 25, 2019 — June 25, 2019 SMB owners rarely have the luxury of stepping back to evaluate productivity in their organizations. They’re too busy doing the hard work of driving growth themselves, carrying a herculean number of tasks on their shoulders. As a result, small businesses frequently suffer from poor processes … Continue reading SMBs Must Optimize Digital Processes to Compete Against Leading Brands →

Google Increases Privacy In Data Collaboration Between Agencies, Brands

Google Tools

Google Increases Privacy In Data Collaboration Between Agencies, Brands by Laurie Sullivan @lauriesullivan, June 19, 2019 Google engineers have developed a technology — a cryptographic protocol — that allows agencies and brands to work together, sharing sensitive data to gain insights that strengthen the campaign without revealing information about individual customers being targeted. It gives … Continue reading Google Increases Privacy In Data Collaboration Between Agencies, Brands →

8 Low-Key Ways Ecommerce Brands are Using Competitor Insights to Spy on You

eCommerce Experience

William Harris — June 13, 2019 Follow @wmharris101 — June 13, 2019 If you’ve every watched a sports movie, then you’re familiar with the scene where the underdog team watches video of the competition and freaks out a little because of how good they are. A seasoned coach might point out vulnerabilities in the competition, … Continue reading 8 Low-Key Ways Ecommerce Brands are Using Competitor Insights to Spy on You →

Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce

Traffic Generation

Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce by Laurie Sullivan @lauriesullivan, Yesterday Search traffic data yields insights on why some brands and retailers just couldn’t survive last year. Walmart, for example, announced this week that it would absorb the remaining assets of Jet.com, which it bought for $3.3 billion three … Continue reading Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce →

Instagram Hiding Like Counts and What it Means for Brands

Instagram Trends

Danielle Read — May 13, 2019 — May 13, 2019 What’s the metric you look for first when checking back in on an Instagram post? We hate to say it. But we all do it. It’s ‘Likes’, right? How many Likes did your competitor get? How quickly? How many more (or less) Likes are being … Continue reading Instagram Hiding Like Counts and What it Means for Brands →

To Build Your Brand’s Following, You Need to Give Value First

Branding Lessons

Rachel Sullivan — May 11, 2019 Follow @rachelesullivan — May 11, 2019 There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it. Sometime within the last five to 10 years, the meaning behind the term “growth hacking” has morphed into an excuse to use hacks (sometimes more … Continue reading To Build Your Brand’s Following, You Need to Give Value First →

How connected are you to your brand’s customer service?

Branding Lessons

Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started. Ryan Phelan on April 30, 2019 My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how … Continue reading How connected are you to your brand’s customer service? →

Omnicom Folding Programmatic, Search Specialists Into Main Media Brands

Programmatic

Omnicom Folding Programmatic, Search Specialists Into Main Media Brands by Richard Whitman , Columnist, April 16, 2019 Omnicom Group CEO John Wren told financial analysts today that the company is integrating its specialist agencies Accuen and Resolution Media into its three main media agency brands: OMD, PHD and Hearts & Science. Accuen is the group’s … Continue reading Omnicom Folding Programmatic, Search Specialists Into Main Media Brands →